McDonalds News Watch

McDonalds ordering circa 2005 test. Click to see full size image
McDonalds ordering circa 2005 pilot. Click to see full size image

McDonalds is a platform and company which influences and drives the self-service market. In the U.S. they have done many pilots over the years. In Europe they have moved ahead with self-service.

Maybe defining McDonalds as the new fast food (closer to fast casual) makes the most sense.

January 2017

See the video of McDonald’s self-order kiosk and their “Just For You”  program.  As far as who is building the units my first guess would be Zivelo actually.  Acrelec makes them in Europe (and maybe Evoke). Acrelec recently acquired Hyperactive here in the US.

December 2016

 

It’s important to clearly state why self-order has gone into Fast Casual and why it is now being considered for Fast Food.

Adam of Lilitab puts it very good when he says, ““Self Service removes the need for many (but not all) cashiers allowing the business to focus more closely on their core strategic objectives; those objectives differ for Fast Food (lowest cost) vs. Fast Casual (better quality, better guest experience).”

November 2016

US news — McDonalds sanctions a new self-service solution along with digital signs after testing. The new solution package is being offered to franchisees to purchase with small subsidy from McDonalds to assist.

Current kiosk industry participants seem to include Coates and Zivelo.  Printers are Epson (after some  troublesome Zebras?)

DOL rules are being delayed in states like California. That is combination of overtime and minimum pay.

Europe News — Back in March McD announced 8000 or so restaurants would be equipped. Estimates are less than 1500.

McDonalds Self-Service News Feed

  • McDonald’s premieres touch-screen kiosks at Las Vegas location — VIDEO 2017/03/24 McDonald’s premieres touch-screen kiosks at Las Vegas location — VIDEO Touch the screen. Place your order. Pay for your food. Have your Big Mac delivered via table service. Welcome to the new McDonald’s in Las Vegas. Source: www.reviewjournal.com Includes nice video of the machine and customers
  • Will automation take away all our jobs? 2017/01/06 Will automation take away all our jobs? Here’s a paradox you don’t hear much about: despite a century of creating machines to do our work for us, the proportion of adults in the US with a job has consistently gone up for the past 125 years. Why hasn’t human labor become redundant and our skills obsolete?  Source: www.ted.com In this talk about the future ...
  • Open Letter to Washington Post – Job Killing Kiosks 2016/12/31 Open Letter to Washington Post  - Job Killing KiosksSource: www.linkedin.com Here is a personal opinion letter/piece that I wrote for rebuttal to Andy Puzder and Rensi.  I was deliberately ruthless and demonstrative for effect. I also sent to the Washington Post and may send to some more. I also published as personal letter on the Kiosk industry group site.
  • Feature – Serves you right! 2016/12/27 minimum wage kioskGood article by Elliot Maras published last week regarding jobs and the fast food kiosk. By now you’ve already heard it — the introduction of self-order restaurant kiosks is raising fears that kiosks are killing jobs. News media outlets and websites are perpetuating the story that restaurants want to replace workers with kiosks to protect their ...
  • Kiosks in Fast Food Creating Jobs and Increasing Revenues – Counterpoint 2016/12/14 self-order kioskKiosks killing jobs? Current events beg the question, but the facts say otherwiseReprinted with permission Dec. 12, 2016 | by Elliot Maras  We at the Kiosk Industry Association have seen the news media running controversial headlines and opinion pieces by CEOs and ex-CEOs decrying the minimum wage increase and attributing loss of jobs to self-order.  Nothing ...
  • World watches while McDonald’s promises to ‘make ordering fun’ 2016/11/23 World watches while McDonald's promises to 'make ordering fun'Reprinted with permission from QSRweb. LinkNov. 18, 2016 | by Shelly WhiteheadMcDonald’s took one giant leap into its digital future this week, saying it’s switching to self-serve order stations and table delivery for all U.S. in-restaurant dining, and will soon roll out a new mobile order and pay system for the drive-thru. The huge burger-centric chain ...
  • McDonalds Kiosk – Table service, touch-screen order kiosks coming to all U.S. McDonald’s 2016/11/17 McDonalds Kiosk - Table service, touch-screen order kiosks coming to all U.S. McDonald's McDonald’s on Thursday announced a bold plan to roll out its “restaurant of the future” concept to Chicago and other big U.S. cities. Source: www.chicagotribune.com
  • Self-Order Kiosk – McDonald’s invests over $550 million to revamp German sites 2016/07/07 Self-Order Kiosk - McDonald's invests over $550 million to revamp German sites Fast-food chain McDonald’s spending $557 million to add self-order kiosk for self-service to restaurants in Germany. Source: www.washingtonpost.com 72 “restaurants of the future” to launch.  By end of 2019 McDonalds figures on having most of its 1400+ sites done. New gourmet burgers are making inroads and McDonalds is losing customers and share.   In the US it is estimated ...
  • Wendy’s, McDonald’s – food kiosk tests not tied to minimum wage battle 2016/06/21 Wendy's, McDonald's - food kiosk tests not tied to minimum wage battle Amid nationwide calls for significantly higher wages for fast food workers, Wendy’s and McDonald’s are testing self-service ordering kiosks. Source: www.phillyvoice.com Another testament by the companies on how kiosks are not aimed at minimum wage or instigated by that issue.
  • McDonalds kiosk – The evolution of fast-food. More people + automation equation.  2016/05/13 McDonalds kiosk - The evolution of fast-food. More people + automation equation.  McDonald’s is simply responding to competition from other chains that have offered “enhanced burgers,” said Hilda Fahey, a company representative who was in Simcoe to help with the changeover to the new services at the Queensway East restaurant. Source: www.simcoereformer.ca “We have 35 different people we didn’t have before,” Maskell said on a Wednesday afternoon while preparing ...
  • The Ugly Truth About A $15 Minimum Wage – Forbes 2016/04/25 The Ugly Truth About A $15 Minimum Wage - Forbes In truth, nearly 90% of McDonald’s locations are independently-owned by franchisees who aren’t making “millions” in profit. Source: www.forbes.com Makes sense McDonald’s would use someone retired to say it since it allows them to stay at arm’s length.
  • Wrestling with Wages 2016/04/13 man versus machineThe effect of recent minimum-wage increases isn’t yet clear, but increased use of automation technology is likely to be a result. By Richard Slawsky for Kiosk Industry Group   As California and New York each prepare to raise their minimum wage to $15 an hour, operators of quick service and fast casual restaurants as well as other ...
  • Coffee Kiosk McDonald’s counters Fight for $15 with automation 2016/04/13 mcdonalds mccafe kioskCalls for a minimum-wage hike nationwide and in Illinois are increasingly met with businesses’ use of technology to cut costs. Source: www.illinoispolicy.orgThe Fight for $15 campaign plans to target McDonald’s on April 14 as part of a new pre-Tax Day tradition, led by the Service Employees International Union, or SEIU.  Chicago is one of 300 cities worldwide where strikes ...
  • Order Kiosk – Review of McDonalds Burger Ordering at SXSW 2016/03/21 Order Kiosk - Review of McDonalds Burger Ordering at SXSW They are gigantic touch screens that let you customize your burger with toppings like guacamole, grilled mushrooms, onions, and bacon. Source: www.businessinsider.com Good point on the oversize smartphone.  Writer says the units are expensive but never notes a cost.  Looking at them with the Verifone “wart” I personally think they are in the B- range when it ...
  • McDonalds “Next” Concept for Hong Kong 2016/02/14 Full article on Seeking Alpha Excerpts and photos Upon entering one is directed to ordering kiosks or to registers. While one may order regular items from the kiosks the benefit is to secure the waiter service and a lit numbered disc, (used at other quick served restaurants). The benefit is to serve not just the burger fans, ...

Older Archived News

Kiosk and Self-service – McDonalds Kiosks – Kiosk Industry

www.gokis.net/self-service/archives/000712.html

Jun 21, 2004 – CHICAGO (Reuters) – McDonald’s has eliminated the middle man standing between the fast food lover and his burger, with an advanced test of …

Kiosk and Self-service – McDonalds & Music – Kiosk Industry

www.gokis.net/self-service/archives/000777.html

Aug 16, 2004 – McDonalds & Music. McDonald’s fast-food chain said global sales climbed 6.4 percent last month, a 15th straight monthly increase, spurred by …

Kiosk and Self-service – McDonalds Cashless – Kiosk Industry

www.gokis.net/self-service/archives/000789.html

Aug 31, 2004 – McDonald’s to use cashless RFID payment system. Globe and Mail Update. TORONTO, Aug. 18 McDonald’s restaurants has announced an …

Kiosk and Self-service – Wincor Nixdorf & McDonalds order entry …

www.gokis.net/self-service/archives/001944.html.old

Jan 29, 2010 – Wincor official says at their yearly show that McDonaldsEurope is planning on rolling out 2000 order entry terminal kiosks across Europe.

Kiosk and Self-service – Music and McDonalds – Kiosk Industry

www.gokis.net/self-service/archives/000681.html

Jun 2, 2004 – Music and McDonalds. Sony and McDonald’s link up for music download deal. Staff, Brand Republic 08:00 02-06-2004. NEW YORK – Sony …

Kiosk and Self-service – KIS and McDonalds – Kiosk Industry

www.gokis.net/self-service/archives/000079.html

Sep 2, 2003 – KIS and McDonalds. KIS delivering POS kiosks forMcDonalds. McDonald’s takes a closer step to self-serve. Updated: 7/25/2003 9:58 AM

Kiosk and Self-service – McDonald’s to shake up food ordering system

www.gokis.net/self-service/archives/002264.html

May 16, 2011 – McDonald’s to shake up food ordering system.McDonald’s is to change the way customers order its meals in Europe, partly replacing cashiers …

Kiosk and Self-service – More McDonalds Tests – Kiosk Industry

www.gokis.net/self-service/archives/000235.html

Oct 23, 2003 – McDonald’s is testing kiosks that allow customers to place orders by touching food and drink icons on a computer screen instead of telling a …

Kiosk and Self-service – U.S. McDonald’s guests no longer able to …

www.gokis.net/self-service/archives/001152.html

Dec 20, 2005 – U.S. McDonald’s guests no longer able to burn music on in-store kiosks. OAK BROOK, Ill. (Dec. 8) – McDonald’s Corp. has halted a test of …

Kiosk and Self-service – McDonalds Blaze Net in Chicago with Music …

www.gokis.net/self-service/archives/001024.html

May 26, 2005 – A chicago writer makes the trip to the local testMcDonalds and writes up the latest kiosk techonology test byMcDonalds. This is the US test with …

Kiosk Manufacturers

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