Nice research report from UPS covering shoppers and what it is seeing for data.
While e-commerce offers new, unparalleled opportunities for accelerated growth, most retailers also are facing unprecedented challenges, and their very survival is in question. They must keep pace with ever-evolving technology and customer expectations. And omnichannel retailers are being pushed by shoppers to deliver a compelling, seamless experience across all channels. The lines of distinction between brick-and-mortar and digital experiences are forever blurred.
Excellence across all channels is considered table stakes, and organizations are struggling with how best to accomplish these objectives while remaining profitable. With change at a rampant pace, there is no longer a universal set of answers for how a retailer sets priorities and thrives. However, this much is clear: It is more essential than ever to understand the actions and motivations of today’s increasingly savvy, tech-driven shopper.
That is exactly what this study offers — insights on today’s well-connected, in-control shopper. Retailers of all sizes are experiencing tensions within their organization about prioritizing the changes needed to remain competitive. The insights offered here are designed to help them determine the best path forward as they navigate the intricacies of a market that’s never been more challenging.