Agua Caliente Sports Bar LED Wall Case Study

Last Updated on July 18, 2026 by Craig Allen Keefner

Quick Answer

Agua Caliente casino's 360 Sports bar in Rancho Mirage, California, successfully integrated a curved LED video wall to create an immersive visual experience for its patrons. This innovative approach, facilitated by Advanced LED Displays and Peerless-AV's SEAMLESS program, allowed 360 Sports to become the first sports bar without traditional televisions. Despite a complex installation and a tight 10-16 day deadline for a New Year's Eve launch, the project was completed on time, leading to overwhelmingly positive guest feedback and a significant buzz in the valley.

How was the LED signage implemented in the sports bar?

Overview

The LED signage in the 360 Sports bar was implemented by Advanced LED Displays using Unilumin LED screens and Peerless-AV mounts, overcoming challenges of a curved wall design and a tight 10-16 day deadline for a New Year's Eve launch. The project aimed to create a unique, immersive visual experience for patrons at Agua Caliente in Rancho Mirage, California, successfully transforming 360 Sports into the first sports bar without traditional televisions. Peerless-AV's SEAMLESS program provided crucial support for the complex installation, ensuring the project's timely completion and leading to overwhelmingly positive guest feedback and significant buzz in the valley. This innovative approach showcased high quality and design, representative of Agua Caliente's luxury casino, resort, and spa.

The Problem

To truly wow guests, the resort was seeking an intricate video wall design that would require a complicated installation with curved walls and recessed displays. In addition to the shape of the wall, which affected display alignment, 360 Sports was still under construction. Further adding pressure around the project was the tight timeline tied to a New Year’s Eve launch, only allowing 10-16 days to complete the full installation.

The Solution

To meet the fast deadline, Advanced LED Displays was chosen as the integrator for the project. They selected Unilumin for the LED screens, and Peerless-AV for its LED mounts. While Peerless-AV was the only manufacturer whose mounts would work for the curved wall, the brand was also selected based on its flexibility, cost effectiveness, and superior customer service – all aspects of SEAMLESS by Peerless-AV^®, the company’s LED Video Wall Integration Program. The SEAMLESS program ensures the entire Peerless-AV LED Solutions Team is available every step of the way, guaranteeing every customer receives quality product support and service.

“It was so refreshing to have someone there from our (Peerless-AV) team to actually help us design the mounting system that would fulfill all of these crazy designs we came up with,” said Vince Ovist, President, Advanced LED Displays. “No other company came to that point where they would help us out from the very beginning.”

The Result

Without fail, Peerless-AV was able to install the LED mounts that allowed 360 Sports to become the first sports bar without televisions. The entire installation process was simple and completed before the tight deadline. The casino was thrilled with the ending outcome and guests can now enjoy the action from anywhere in the sports bar.

“The feedback has been phenomenal,” said Bill Oliver, Chief Information Officer, Agua Caliente. “It’s been a great buzz around the valley. This is the place to come.”

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To learn more about the SEAMLESS by Peerless-AV^® LED Video Wall Integration Program and mounting solutions, visit peerless-av.com/SEAMLESS.

About Peerless-AV

Driving Technology Through Innovation

For over 75 years, passion and innovation continues to drive Peerless-AV forward. We proudly design and manufacture the highest quality products, ranging from outdoor displays to kiosk solutions, digital signage mounts to wireless systems. Whether a global deployment or custom project, Peerless-AV develops meaningful relationships and delivers world class service.

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(732) 212-0823

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Frequently Asked Questions

1 What challenges were overcome in installing the LED wall for the 360 Sports bar?

The installation of the curved LED wall at 360 Sports presented challenges due to its intricate design, curved walls, and recessed displays. The project also had a tight timeline of 10-16 days, requiring a fast and efficient solution to meet a New Year's Eve launch.

2 How did the LED wall enhance the customer experience at Agua Caliente's 360 Sports bar?

The curved, wide-scale LED wall was designed to create a unique, immersive visual experience for patrons in the 360 Sports bar and all guests entering the resort. It aimed to push aesthetic boundaries and showcase the high quality and design representative of Agua Caliente.

3 What key considerations led to the selection of specific vendors for this LED wall project?

Peerless-AV was chosen for its LED mounts due to its ability to work with curved walls, flexibility, cost-effectiveness, and superior customer service, as part of their SEAMLESS program. Unilumin was selected for the LED screens, and Advanced LED Displays was the integrator for the project.

4 What support was available for the complex design and installation of the LED wall?

Peerless-AV's SEAMLESS program provided comprehensive support, including assistance from their LED Solutions Team for designing the mounting system. This ensured quality product support and service throughout the project, which was crucial for the intricate curved wall design and tight deadline.