McDonalds Project Ray _ Landini Associates Creating Cool McD
Very nice exposition of McDonalds project by Steve Lister. This was a project to make McDonalds cool again. From LinkedIn post we saw — So what was the idea of the project? – The complete reinvention of the world’s largest Fast Food Chain, including master-planning, architecture and interior design, brand positioning, graphics, packaging, uniforms and global design standards… Read More »