How Companies Can Prevent ADA Website Accessibility Lawsuits

By | October 7, 2026
ADA Lawsuits 2021

Last Updated on October 7, 2026 by Craig Allen Keefner

Quick Answer

To prevent ADA website accessibility lawsuits, companies should proactively invest in and implement comprehensive website accessibility. This approach improves the overall ease of use for webpages and mobile applications, aligning with guidelines from the W3C Web Accessibility Initiative. By ensuring accessibility, businesses can enhance organic SEO and avoid the significant financial setbacks and brand damage that can result from lawsuits, especially given that ADA lawsuit filings were at an all-time high as of March 2022.

ADA Website Accessibility Lawsuits

Editor Updates March 2022 — We track legal suits on our Legal News page.  From March 2022 —

  • ADA lawsuit filings at all-time high — here is the blog post analysis —  Excerpt – laintiffs’ lawyers also filed hundreds of lawsuits on a new theory that hotels violated the ADA by failing to disclose sufficient information about their accessible rooms on reservations websites, the Seyfarth attorneys said. Also, cases alleging physical access barriers in facilities such as shopping centers, restaurants and hotels kept on coming – even in 2020-21 when indoor activities were often shut-down.
  • A nice article on web from web people is WPMU DEV who has just published a Making WordPress Accessible: The Ultimate Guide to Website Accessibility, covering the WordPress websites accessibilities, and much more.

Original Article Reprinted from KMA Global

Every day, websites and mobile apps prevent people from using them. Ignoring accessibility is no longer a viable option.

How do you prevent your company from being a target for a website accessibility ADA lawsuit?

Guidelines for websites wanting to be accessible to people with disabilities have existed for nearly two decades thanks to the W3C Web Accessibility Initiative.

A close cousin to usability and user experience design, accessibility improves the overall ease of use for webpages and mobile applications by removing barriers and enabling more people to successfully complete tasks.

We know now that disabilities are only one area that accessibility addresses.

Most companies do not understand how people use their website or mobile app, or how they use their mobile or assistive tech devices to complete tasks.

Even riskier is not knowing about updates in accessibility guidelines and new accessibility laws around the world.

Investing in Website Accessibility Is a Wise Marketing Decision

Internet marketers found themselves taking accessibility seriously when their data indicated poor conversions. They discovered that basic accessibility practices implemented directly into content enhanced organic SEO.

Many marketing agencies include website usability and accessibility reviews as part of their online marketing strategy for clients because a working website performs better and generates more revenue.

Adding an accessibility review to marketing service offerings is a step towards avoiding an ADA lawsuit, which of course, is a financial setback that can destroy web traffic and brand loyalty.

Convincing website owners and companies of the business case for accessibility is difficult. One reason is the cost.  Will they see a return on their investment?

I would rather choose to design an accessible website over paying for defense lawyers and losing revenue during remediation work.

Another concern is the lack of skilled developers trained in accessibility. Do they hire someone or train their staff?

Regardless of whether an accessibility specialist is hired or in-house developers are trained in accessibility, the education never ends.

Specialists are always looking for solutions and researching options that meet guidelines. In other words, training never ends.

Many companies lack an understanding of what accessibility is and why it is important. They may not know how or where to find help.

Accessibility advocates are everywhere writing articles, presenting webinars, participating in podcasts, and writing newsletters packed with tips and advice.

ADA lawsuits make the news nearly every day in the U.S. because there are no enforceable regulations for website accessibility. This is not the case for government websites.

Federal websites must adhere to Section 508 by law. State and local websites in the U.S. are required to check with their own state to see what standards are required.

Most will simply follow Section 508 or WCAG2.1 AAA guidelines.

If your website targets customers from around the world, you may need to know the accessibility laws in other countries. The UK and Canada, for example, are starting to enforce accessibility.

In the U.S., there has been no change in the status of ADA website accessibility laws this year.

Some judges have ruled that the lack of regulation or legal standards for website accessibility does not mean that accessibility should be ignored.

Read the complete article at Search Engine Journal May 2019

Frequently Asked Questions

1 What are the primary risks of ADA website accessibility lawsuits for large enterprises?

Companies face a significant risk of ADA website accessibility lawsuits, with filings at an all-time high. These lawsuits target websites and mobile apps that prevent people with disabilities from using them, and can also extend to issues like insufficient disclosure of accessible features on reservation sites.

2 How can our company proactively prevent ADA website accessibility lawsuits?

To prevent ADA website accessibility lawsuits, companies should implement guidelines from the W3C Web Accessibility Initiative. This involves removing barriers to improve overall ease of use for webpages and mobile applications, ensuring accessibility for people with disabilities.

3 Beyond legal compliance, what are the business benefits of investing in website accessibility?

Investing in website accessibility is a wise marketing decision that improves overall ease of use and enables more people to complete tasks. Internet marketers have found that basic accessibility practices can enhance organic SEO and lead to better conversions.

4 Where can we find reliable guidelines or resources for improving our website's accessibility?

Reliable guidelines for website accessibility have existed for nearly two decades from the W3C Web Accessibility Initiative. Additionally, resources like WPMU DEV's "Making WordPress Accessible: The Ultimate Guide to Website Accessibility" can provide further guidance.

Author: Craig Allen Keefner

Craig Allen Keefner is an industry analyst, content strategist, and longtime authority on self-service kiosks, digital signage, unattended payment systems, and interactive technology. He manages content and industry strategy for Kiosk Industry and The Industry Group, with a focus on kiosk software, hardware-software integration, accessibility, payment compliance, healthcare kiosks, restaurant self-service, and emerging AI automation. Craig has covered the self-service and kiosk industry since the 1990s, tracking how public-facing terminals move from concept to field deployment. His work combines industry research, vendor analysis, operator conversations, standards tracking, trade show coverage, and practical experience with the real-world constraints of kiosk deployments. https://www.linkedin.com/in/kiosk