Panera Kiosk Case Study: Boosting Sales & Customer Experience

By | July 18, 2026

Last Updated on July 18, 2026 by Craig Allen Keefner

Quick Answer

Panera significantly boosted its business performance by integrating self-service kiosks and mobile solutions, leading to increased sales and an improved customer experience. The restaurant chain observed same-store sales increase at nearly double the rate of non-converted stores, with digital sales growing to over 20% of its overall business. This strategic integration, detailed in a Kiosk Industry case study, also reduced bottlenecks and provided customers with faster service. Panera projected e-commerce sales of $1 billion by 2017 due to these digital initiatives.

Paneras Kiosk Case Study

Kiosk Case Study Paneras – A leading national restaurant chain facing growing competition and an increasingly mobile-first customer base enlisted WWT to bring their holistic customer experience solution to life.
Source: www2.wwt.com

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Excerpt from kiosk case study Paneras – Same store sales where the new technology has rolled out has increased at almost double the rate of stores not yet converted. Digital sales now make up more than 20 percent of overall business, with projected e-commerce sales of $1 billion by 2017. Mobile sales and in-store, self-service kiosks have reduced bottlenecks to provide all customers with faster service and an improved customer experience. As the company moves to increase their home delivery and catering business, we are continuing to collaborate with them to provide their customers with a personalized and seamless user experience.

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Frequently Asked Questions

1 What business benefits did Panera experience from integrating self-service kiosks and mobile solutions?

Panera observed increased same-store sales at nearly double the rate of non-converted stores. Digital sales grew to over 20% of overall business, and the integration reduced bottlenecks, leading to faster service and an improved customer experience.

2 How did Panera approach the implementation of its customer experience solution with kiosks?

Panera partnered with WWT to develop a holistic customer experience solution. This involved integrating mobile sales with in-store self-service kiosks to streamline service and enhance the user experience for their customers.

3 Who authored this Panera kiosk case study and what is their expertise?

The case study was authored by Craig Allen Keefner, an industry analyst and authority on self-service kiosks, digital signage, and interactive technology. He manages content and industry strategy for Kiosk Industry.

Author: Craig Allen Keefner

Craig Allen Keefner is an industry analyst, content strategist, and longtime authority on self-service kiosks, digital signage, unattended payment systems, and interactive technology. He manages content and industry strategy for Kiosk Industry and The Industry Group, with a focus on kiosk software, hardware-software integration, accessibility, payment compliance, healthcare kiosks, restaurant self-service, and emerging AI automation. Craig has covered the self-service and kiosk industry since the 1990s, tracking how public-facing terminals move from concept to field deployment. His work combines industry research, vendor analysis, operator conversations, standards tracking, trade show coverage, and practical experience with the real-world constraints of kiosk deployments. https://www.linkedin.com/in/kiosk