Voice Order – Kroger Launches Voice Assistant Ordering for Grocery Ecommerce

By | November 10, 2018

Kroger Speech

Voice Order

Mega-grocer teams with Google Assistant for contextual commerce

The Kroger Co. is furthering its efforts in contextual commerce by adopting voice-assistant technology for ordering groceries online.

Customers can interact with their Kroger Grocery Pickup cart via an action in the Google Assistant voice app – which can be accessed through iOS, Android and Google Assistant devices, Kroger Technology announced on its LinkedIn page. Activating the service is as simple as saying “Hey, Google” into the device.

The service has launched so far in six Kroger-owned banners: Fred Meyer, Fry’s Food and Drug, QFC, King Soopers, City Market, and Ralphs. It will arrive at additional banners later this year and throughout 2019.

Source: progressivegrocer.com

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Author: Staff Writer

Craig Keefner is the editor and author for Kiosk Association and kiosk industry. With over 30 years in the industry and experience in large and small kiosk solutions, Craig is widely considered to be an expert in the field. Major kiosk projects for him include Verizon Bill Pay kiosk and hundreds of others.