McDonalds Kiosks — Ordering Kiosks major flaw
Editors Note: We never understood why McDonalds totally avoided cash for its customers. The demographics would seem to require cash in order to serve customers. This is almost considering some users “disabled” and cannot be serviced at the kiosks and must go to the counter. Cash2Card systems tied in with biometric facial recognition and loyalty would seem to be a magnitude more effective. The only variable being cash collection at the service machine.
Excerpt from Financial Post — McDonald’s Corp. has pitched self-ordering kiosks as a key part of its plans to boost sales by improving technology and renovating restaurants. But it turns out the kiosks aren’t usable by a significant slice of McDonald’s customers: cash payers.
The Big Mac seller is leaning hard into digital ordering and technology improvements to attract on-the-go customers, but a recent test shows the kiosks may need to be replaced or retrofitted to accommodate cash transactions. About 6.5 per cent — or 8.4 million — of U.S. households don’t have a bank account or a debit or credit card, preventing them from using McDonald’s kiosks that are in about 9,000 domestic locations.
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Thanks to Ross at Qwick Media
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