QSR Ordering Kiosks And Out-Of-Stock Shoes

By | May 10, 2018

From Pymnts.com article

QSR Ordering Kiosks Evolved From A 1980s Solution For Out-Of-Stock Shoes

QSR KioskAs a college student in the 1970s, Murray Lappe heard that his fellow students wanted to promote their organizations through a new medium. During a retreat, the students thought of having a traditional bulletin board, but Lappe had an alternate take: Why not digitize the concept?

“We kicked the idea around, and it got some interest,” Lappe told kioskindustry.org. “After the session, the Dean suggested I apply for a grant to see if we could make it happen.”

With just $2,500 in seed money for the project, Lappe went to work on an interface and an algorithm to power what would arguably become one of the first self-service kiosks. The device would come to have a plasma touchscreen, which was important since many people didn’t know how to use a computer at the time.

“I wanted to make it as simple as possible for people who had never used a computer before,” Lappe added. “I didn’t want it to look or feel like a computer.”

The kiosk, which was dubbed the PLATO Hotline, appeared in the University of Illinois in Urbana-Champaign’s student center only a few weeks before Lappe graduated. And it was a resounding success.

Kiosk Meets Retail

A few years after the introduction of Lappe’s kiosk, the Florsheim Shoe Company decided to bring self-service kiosks into its retail stores. Through the kiosks, customers could also view different styles on a video screen, while the machine would literally talk to customers and sell them on the features of different shoes.

Read the full story at Pymnts.com article

Author: Staff Writer

Craig Keefner is the editor and author for Kiosk Association and kiosk industry. With over 30 years in the industry and experience in large and small kiosk solutions, Craig is widely considered to be an expert in the field. Major kiosk projects for him include Verizon Bill Pay kiosk and hundreds of others.