Last Updated on July 7, 2026 by Craig Allen Keefner
Redbox is deploying digital video signage on the top of its kiosks across the US, with over 2,000 installations completed and nearly 4,000 expected in total. This strategic rollout, announced in December 2021 and executed in partnership with Velocity, aims to promote new movie releases, its free streaming service, and offer advertising opportunities for national and hyper-local campaigns. The new video screens provide Redbox a powerful new way to partner with Hollywood studios and brands, enhancing visibility in high-traffic locations for millions of consumers.
Posted on Digital-Signage.blog – Redbox digital signage is now a real thing here in 2021. Should be a good test for DOOH network like Velocity and whether it can increase the visibility and impact of Redbox kiosks. We haven’t seen exactly how they intend to display the digital advertising. Usually that might be via a dedicated topper as opposed to the main user video selection screen. This technology group being used by Redbox is also active in the Checkout Aisle digital signage segment which sports a large number of captive viewers.
Redbox Coming Soon – Kiosk Digital Signage
From businesswire Dec2021 – Redbox promotes new movie releases and its free streaming service, and offer advertising opportunities in high traffic locations. Rebox coming soon with new digital signage for the kiosks.
CHICAGO–(BUSINESS WIRE)–Redbox (NASDAQ: RDBX), a leading entertainment company, today announced it has deployed digital video signage on the top of over 2,000 kiosks across the US, with nearly 4,000 expected total installations. Through a partnership with Velocity, A Managed Service Company, the new video screens give the company a powerful new way to partner with Hollywood studios to promote new release movies, its rapidly growing free streaming service, as well as provide advertising opportunities for national and hyper-local media campaigns that will be seen by millions of consumers in high traffic locations.
“Velocity has been very bullish on the retail sector and is continuously seeking additional partnerships to grow within the industry. We are proud to partner with Redbox to deliver an industry-leading digital signage solution to enhance and elevate the existing Redbox kiosks”
Velocity, which has expanded its footprint of digital signage networks, will source, operate, and support the Redbox signage network. The addition of the Redbox network enhances Velocity’s grocery presence, which was initiated by its acquisition of Impax Media, a checkout aisle digital signage network, in September 2020. Velocity has strategically developed its digital-out-of-home (DOOH) media portfolio to create cross-industry partnerships that connect high-impact environments for its advertising customers.
“The addition of Velocity screens gives us a powerful new way to promote new release titles with our content partners including all major Hollywood studios, as well as provide brands and studios a uniquely customizable out of home campaign, while also promoting our free streaming service and Redbox Entertainment originals in high trafficked locations,” said Galen Smith, CEO, Redbox. “We’ve already seen success with the screens we’ve tested to date, and we’re excited to see this quickly scale and potentially grow to additional kiosks in the future.”
“Velocity has been very bullish on the retail sector and is continuously seeking additional partnerships to grow within the industry. We are proud to partner with Redbox to deliver an industry-leading digital signage solution to enhance and elevate the existing Redbox kiosks,” said Greg Kiley, Chairman and CEO of Velocity. “Redbox is a formidable presence in the retail space, especially in national grocery stores. We look forward to helping Redbox expand its advertising capabilities.”
Direct ad sales for the new screens are handled by Redbox in partnership with Screenvision, and through connected programmatic exchanges.
About Redbox Kiosk
Redbox (NASDAQ: RDBX) is a leading entertainment company that gives consumers access to a large variety of content across digital and physical media. The company operates a rapidly growing digital streaming service that provides both ad-supported (AVOD) and paid movies from Hollywood studios and hundreds of content partners, as well as over 120 channels of free ad-supported streaming television (FAST). The Redbox app is available on major entertainment platforms that include Roku devices, connected TVs, gaming platforms, the web as well iOS and Android devices. Redbox also operates its popular kiosks across the US at thousands of retail locations – giving consumers affordable access to the latest in entertainment. The company produces, acquires, and distributes movies through its Redbox Entertainment™ label, providing rights to talent-led films that are distributed across Redbox’s digital and physical services as well as through third-party digital services. Headquartered just outside of Chicago, Redbox has offices in Los Angeles and Seattle. For more information visit www.redbox.com.
About Velocity MSC
Velocity delivers customized managed services such as IT support, network management, voice and data connectivity, multinational data networking, on-site repairs and service, field project rollouts and implementations, free-to-guest TV and Wi-Fi solutions, digital signage and DOOH media solutions, and more in the retail, hospitality, healthcare, and entertainment industries.
Founded in 2005, Velocity is a privately held company headquartered in Holland, Ohio. Today, the company has approximately 500 employees, 13 redundant data centers, 5,500+ certified technicians throughout the U.S., and 450 carrier agreements and is a CLEC in all 50 states. Velocity is a proud member of the DPAA. For more information: www.velocitymsc.com.
Frequently Asked Questions
- 1 How does Redbox's digital signage rollout reflect broader market trends in kiosk technology or DOOH advertising?
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The Redbox digital signage rollout, deploying video screens on top of kiosks, reflects a trend towards enhancing existing self-service environments with dynamic advertising and promotional capabilities. This initiative leverages DOOH networks to increase visibility and impact in high-traffic retail locations, indicating a growing focus on captive viewer engagement and market expansion within the retail sector.
- 2 What are the key benefits or applications of digital signage on kiosks, as demonstrated by the Redbox example?
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The Redbox example shows digital signage on kiosks is used to promote new movie releases, advertise free streaming services, and offer opportunities for national and hyper-local media campaigns. This provides a powerful new way to partner with studios and advertisers, reaching millions of consumers in high-traffic areas and enhancing the overall kiosk impact.
- 3 What role does Velocity play in the Redbox digital signage deployment, and what does this suggest about managed service providers in the DOOH space?
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Velocity, a Managed Service Company, is partnering with Redbox to source, operate, and support the digital signage network. This suggests that managed service providers are crucial for delivering, enhancing, and expanding industry-leading digital signage solutions, especially within the retail sector and for growing DOOH networks.
- 4 How does the Redbox digital signage initiative align with current strategies for increasing visibility and impact of kiosks in high-traffic retail locations?
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The Redbox digital signage initiative aligns with strategies to increase kiosk visibility by adding dynamic video screens for content and advertising. This approach aims to capture the attention of millions of consumers in high-traffic retail locations, promoting new offerings and providing valuable advertising opportunities to enhance the kiosk's overall presence and engagement.
