Augmented reality technology blends virtual reality with real-world images to create immersive user experiences. Developers need to get ready — really.
Gartner believes by 2020, 100 million consumers will leverage augmented reality technology for online retail, an experience characterized as “immersive shopping.” It’s coming quickly; Gartner predicts 20% of global retail brands will adopt some form of augmented reality during 2017.
A Nike Store in Paris unveiled a new in-store machine which allows customers to test custom colors on sneakers using augmented reality.
Nike has slowly been testing how augmented reality can help customers. Last year, the company filed a patent application for an augmented reality system that helped people reach their exercising goals.
CEO Tim Cook is betting on augmented reality, a cousin of VR that he believes will keep his company on top and may even supplant the iPhone.
The big bang…
SteamVR for Windows / Harry Potter AR game / RideVR theme park headsets
Pretty cool — VR Coaster and Sensics have partnered to create RideVR, all-in-one VR headsets for theme parks. The headset’s display can detach from the head and chin strap while guests are adjusting the fit, and the face masks are hypo-allergenic, reusable, and machine washable.