Nike has slowly been testing how augmented reality can help customers. Last year, the company filed a patent application for an augmented reality system that helped people reach their exercising goals.
Pretty cool — VR Coaster and Sensics have partnered to create RideVR, all-in-one VR headsets for theme parks. The headset’s display can detach from the head and chin strap while guests are adjusting the fit, and the face masks are hypo-allergenic, reusable, and machine washable.
Gartner believes by 2020, 100 million consumers will leverage augmented reality technology for online retail, an experience characterized as “immersive shopping.” It’s coming quickly; Gartner predicts 20% of global retail brands will adopt some form of augmented reality during 2017.