On Thursday, McDonald’s opened a new flagship store in Times Square, expected to be its busiest in the U.S.
The location showcases the modern updates that McDonald’s has been bringing to its U.S. stores. It boasts digital menu boards, 18 self-order kiosks and wireless mobile charging stations at tables.
The high-tech upgrades are part of its strategy to drive sales by bringing customers back to its stores. The renovations are meant to improve convenience for the customer and modernize the look of the restaurants.
Times Square McDonalds Kiosk Renovation Schedule
McDonald’s originally scheduled all U.S. store renovations to be complete in 2020 but pushed the deadline back to 2022. In 2018, McDonald’s spent $1.4 billion to remodel around 4,500 restaurants. This year, spending is expected to drop to about $1 billion to upgrade 2,000 locations.
On its first-quarter earnings call, executives said that it is finally seeing a “net positive impact” from store renovations that made up for the necessary store closures.
Here’s a look at the new flagship store:
Self-order McDonalds kiosks
Self-order kiosks in the McDonald’s Times Square flagship location. Source: McDonald’s
When customers enter the location, the sight of self-order kiosks greet them. Employees are also available to take orders and payment.
Two flights of stairs
Stairs inside the McDonald’s Times Square flagship store
Times Square sees about 50 million visitors annually. In anticipation of such high demand, McDonald’s has three floors — and plenty of seating.
Seating on the second floor of the McDonald’s Times Square flagship location.
On the second floor, self-order kiosks are also available to order any forgotten items.
Seating on third floor of the McDonald’s Times Square flagship.
The interior’s modern, simple look is meant to contrast with the flashing billboards and bustle outside in Times Square, according to Max Carmona, McDonald’s senior director of global design and development. Its glass exterior gives customers a great view of that activity.
We’re modernizing the customer experience through the intersection of technology and hospitality. Located at the corner of 45th & Broadway, the new McDonald’s Flagship Times Square restaurant represents a commitment to building a better McDonald’s, showcasing the Experience of the Future for our customers.
Designed by Landini Associates and Progressive AE, this new McDonald’s flagship adopts a more composed and at the same time bold approach to restaurant design, creating a calm environment. The three-story glass curtain wall provides customers with spectacular dining room views out into the heart of Times Square. Customers will notice hints of gold and red to celebrate our brand with a modern twist.
And that’s not all. Take a look a few fast facts about our newest flagship restaurant:
The 11,199 sq ft building will be one of the busiest McDonald’s in the United States.
3 levels of floor-to-ceiling glass provides spectacular views into the heart of Times Square
Our 9,280 sq ft billboard is the 3rd-largest in Times Square
18 digital kiosks, Guest Experience Leaders and table service await guests
173 seats in a variety of arrangements adapt to customer preferences
All of this to say that we’re committed to bringing the same level of hospitality, convenience and personalization to all of our customers around the world. We can’t wait for you to experience an Experience of the Future restaurant near you.
Welcome to Pyramid as our newest Gold Sponsor of the kiosk association.
Pyramid kiosk is a 30 year old, mid sized (120 head count/40m revenue) systems manufacturer with factories in Germany and Taiwan and sales offices in UK and USA. In opposite to most kiosk manufacturers, Pyramid builds its own PC technology and touch screens. This high level of component manufacturing enables the company to create very slim and elegant highly integrated designs, still remaining extremely flexible and easy to maintain. Pyramid screen focus sizes are 24” and 32”, but also 55” table modules are built. Pyramid “Polytouch” named kiosk designs are successful in Europe in retail (Marks&Spencer, Edeka) and QSR hospitality (McDonalds, Vapiano and more).
As an example in the US, Pyramid ticket transaction kiosks are in use at AMC theatres. Standard and custom Pyramid polytouch kiosk solutions are sold via OEM or sales partners, as a bespoke work and always UL certified. Unparalleled and unique by design is Pyramid´s Polytouch “Passport” 32” kiosk with integrated Puck Table locator dispenser and extremely low space consumption.
Pyramid Localization System (PLS) is a patented Pyramid technology which allows QSR operators to introduce table service for self-ordering guests. The location of a guest in the restaurant can be determined with 10 inch accuracy.
What does Pyramid look for at Kioskindustry.org?
Pyramid is seeking to build a presence in the US. We try to find collaboration kiosk builders and vendors to share our modular kiosk component architecture, sell them touch screen and PC Box units to other kiosk vendors and look for ISV´s for our localization system in the restaurant order environment. Maybe we can vice versa be a partner for European activities of US kiosk vendors.
polytouch® featuring “experience the difference” @AMC Theatres
Second-largest US cinema chain deploys new Omni-channel strategy to accelerate their business. Customers benefit from new features, quick ticket purchases and an improved service concept.
Driven by the big success of e-commerce and developments like the Internet of Things (IoT), shopping behavior has dramatically changed and customer expectations have grown within the last years, triggering the generation of various concepts to fulfill the new customer needs and implement an integrated approach. Much effort was put into optimizingg check-out processes to avoid waiting times at the cash desks. Another challenge was the integration of multiple sales channels like online, mobile and the theatre itself (Omni-channel strategy). Enter the AMC Theater kiosk.
Pyramid’s polytouch® kiosk has been a real game changer for AMC
As part of its customer experience leadership programme, AMC Theatres – operating almost 5,000 screens in over 340 locations – has selected Pyramid’s polytouch® all-in-one kiosk systems to enhance the ticket purchasing experience for their guests.
AMC started a quest for a more suitable kiosk with a compelling design to better fit customer expectations, as part of a multi-year remodelling programme, and its theatre operations. The result is polytouch® featuring “experience the difference” at AMC.
AMC Theatres is known for its customer service leadership and commitment to delivering a premium movie-watching experience with more comfort and convenience, inspiring greater customer loyalty.
Technology is a key component, and the polytouch® team helped to redefine the next-generation kiosks, featuring advanced touch technology, flexibility of deployment and design and a future-proof upgrade path for payment technologies “Pyramid’s polytouch® kiosk has been a real game changer for AMC,” said Scott Winters, VP of Theatre Systems at AMC. “With its all-in-one design, placement within our theatres is highly flexible, giving AMC options pre-viously not available. Its attractive look immediately catches our guests’ eyes and entices them to give it a try. As a result, theatres deployed with polytouch® experience a significantly higher usage rate and guest acceptance than our legacy kiosks. Pyramid has been with us every step of the way to help ensure the success of this exciting, new kiosk.”
“It has been fantastic to see the level of acceptance among guests across different age groups.” stated Alberto Perandones, VP Business Development at Pyramid Computer GmbH.
Within only a few weeks of engaging with AMC, Pyramid developed a fully customized polytouch® kiosk to address the AMC needs: a portrait multi-touch screen tailored to AMC’s corporate identity packaged with state-of-the art Intel® components and a series of pe-ripherals including a thermal printer, a mag-card reader for payments and loyalty programme bonuses and a bar-code and QR-code scanner, that en-courage guest interaction.
Due to the excellent response through-out the pilot phase and initial locations, AMC has decided to extend the use of the polytouch® self-service kiosksbeyond its remodelling programme to include the replacement of older gen-eration kiosks throughout the circuit.
Theatres deployed with polytouch® experience a significantly higher usage rate and guest acceptance than our legacy kiosks.
“AMC needed the proposed solution to have several vital characteristics,” said Alberto. “It had to be very high performance in order to optimise the customer experience. It needed to be rugged and reliable to withstand constant use. The ability to customise and upgrade was also important to enable AMC to take advantage of future new technologies. Modularity and integration were key requirements for facilitating easy de-ployment. An appealing design would enhance the movie-theatre environ-ment. Finally, this all had to be backed by responsive, professional technical support. Our polytouch® delivered on all counts.”
The Pyramid polytouch® integrated kiosk chosen by AMC features capacitive multi-touch (processing up to 20 touches simultaneously with less than 10ms latency), IP54-rated screen with chemically hardened, non-reflective glass. Running at full HD resolution, it features an Intel Core processor and allows for customised expansion modules such as a QR / barcode scanner, digital I/O, programmable buttons and an emergency shut-off button.
4 good reasons
1. Reduce guest waiting times
Optimize your check-out processes and avoid waiting times for your guests. Give them a better experience!
2. Anywhere and the way you like it |
polytouch® high flexibility and modular concept provide AMC with new options not accessible before.
3 Appealing design
Attract guests through an intuitive and customized design. Its user- friendliness is a real game-changer for your guests.
4 Future-proof investment
polytouch® designs allows for a seamlessly upgrade to comply with new standards and protect your investment.
Introducing EMV-payment in AMC devices is like equipping your car with new wheels, that simple!
It has been fantastic to see the level of acceptance among guests across different age groups.
About AMC Theatres
AMC Theatres is the customer experience leader. They run the most productive theatres in the country’s top markets. AMC operates eight of the top 10 highest grossing theatres in the US and has the No. 1 market share in the top three markets (NY, LA, Chicago). Headquartered in the Kansas City metropolitan area, AMC has interests in 344 theatres with 4,959 screens across the US, serving approximately 200 million.
AMC Theaters Case Study was last modified: June 1st, 2018 by News Editor