Category Archives: Check-Out

Biometric Kiosks Come to Car Rental Check-In and Check-Out Using Facial Recognition

Editors Note: News post published by Hertz 12/11/18

Hertz and CLEAR Partner to Reimagine the Car Rental Experience

Travelers Can Now Get on the Road Faster Than Ever Before by Using their Face or Fingers at the Exit Gate

NEW YORK and ESTERO, Fla., Dec. 11, 2018 – Hertz and CLEAR today announced the launch of Hertz Fast Lane powered by CLEAR – a new service that uses biometrics to drastically speed up the car rental process and get travelers through the exit gate and on the road in 30 seconds or less – a time savings of at least 75 percent.

With CLEAR, members enroll once to enjoy frictionless experiences with greater predictability at more than 40 airports and venues nationwide. Now, Hertz Gold Plus Rewards® loyalty members who sign up for CLEAR and link their accounts will be able to verify their identity and rental reservation with just a look or tap of their finger. Hertz Fast Lane powered by CLEAR marks the first use of biometrics by a major rental car company, and the first time CLEAR’s trusted identity platform is enabling members to verify their identity using their face instead of showing a physical ID.

The first Hertz Fast Lane powered by CLEAR is now available at the Hartsfield–Jackson Atlanta International Airport (ATL), offering renters unmatched speed and security so they can enjoy more time doing what they love. Throughout 2019, Hertz Fast Lane powered by CLEAR will be rolled out to more than 40 additional Hertz locations, including some of the busiest U.S. airports such as Los Angeles International Airport (LAX), John F. Kennedy International Airport (JFK) and San Francisco International Airport (SFO), among others.

“We’re excited to introduce Hertz Fast Lane Powered by CLEAR to get Hertz customers through the exit gate without the wait and on the road faster,” said Hertz CEO Kathryn V. Marinello. “By teaming with CLEAR, Hertz gets a partner with an expanding footprint and proven track record to help us innovate the car rental process, improve the customer experience and bring meaningful benefits to busy travelers.”

Marinello added, “This new innovation demonstrates our focus on enhancing the entire customer experience. In the last two years, we’ve upgraded our fleet with the cars people want to drive, launched our Ultimate Choice® model in the U.S. enabling customers to choose their preferred vehicle with no wait, and improved site operations to deliver great service consistently.”

The new offering further demonstrates Hertz’s and CLEAR’s deep commitment to investing in technology and services that enhance their members’ experience – and sets a new standard for frictionless travel.

“CLEAR believes that you are you, and we’re creating a future in which your fingerprints, eyes and face are your best and most secure ID,” said CLEAR CEO Caryn Seidman-Becker. “When our members travel, they enjoy greater speed and predictability at airports and sporting events, so they can focus more time doing what they love. Thanks to our new partnership with Hertz, they’ll spend less time at the exit gate and more time enjoying their destination.”

Use of Hertz Fast Lane powered by CLEAR is a new benefit for Hertz Gold Plus Rewards® program members, and membership in CLEAR is available at no additional cost when used in connection with this program. Members interested in upgrading their CLEAR membership to include airport security access, will receive preferred pricing based on their Hertz loyalty status. Travelers interested in learning more about the Hertz Fast Lane powered by CLEAR, or in becoming a Hertz Gold Plus Rewards® member, can visit www.hertz.com/clear.

About Hertz
The Hertz Corporation, a subsidiary of Hertz Global Holdings, Inc., operates the Hertz, Dollar, Thrifty and Firefly vehicle rental brands in approximately 10,200 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide rental companies, and the Hertz brand is one of the most recognized in the world. Product and service initiatives such as Hertz Gold Plus Rewards, Ultimate Choice, Carfirmations, Mobile Wi-Fi and unique vehicles offered through the Adrenaline, Dream, Green and Prestige Collections set Hertz apart from the competition. Additionally, The Hertz Corporation owns the vehicle leasing and fleet management leader Donlen, operates the Hertz 24/7 car sharing business in international markets, and sells vehicles through Hertz Car Sales. For more information about The Hertz Corporation, visit: https://www.hertz.com.

About CLEAR
CLEAR is transforming the way people live, work and travel. Today, CLEAR is powering a frictionless security experience in 40 U.S. airports and sports venues. When you are you, instead of something in your pocket, life is more frictionless, more secure and more predictable. CLEAR is trusted by millions of members and is certified as a Qualified Anti-Terrorism Technology by the U.S. Department of Homeland Security. After enrolling at any CLEAR location, members can begin using CLEAR Lanes immediately (https://www.clearme.com/where-we-are). For more information on CLEAR, visit http://www.clearme.com.

Craig is a  senior staff writer for Kiosk Industry Group Association. He has 25 years of experience in the industry. He contributed to this article.

The Rise of the Nontraditional Checkout

The Rise of the Nontraditional Checkout

Kroger Scan Unit Low Boy.pngMaybe you’re a routine user of the grocery store’s self-checkout line, or perhaps you just admire from afar as you wait your turn behind a long line of coupon clippers.  Either way, the traditional self-checkout kiosks found at countless grocers and box stores across the nation have become a mainstay at those big name merchants, making shorter work of our daily errands.

So, it comes as no surprise that, after years of witnessing the convenience these self-checkouts serve, many retailers are using the concept as a launching pad for even better and more innovative programs to enhance the consumer experience.

The following examples showcase the best of nontraditional self-checkout processes that have been introduced to consumers in the recent year.
Kroger’s Scan, Bag, Go

According to Progressive Grocer’s recent “85th Annual Report of the Grocery Industry,” 24.3 percent of grocers are now offering in-store mobile product scanning compared to 8.5 percent from last year’s report.  This double-digit increase highlights the quick adoption of scan and pay systems in the grocery industry, with Kroger being a popular example because of its objective to roll out its Scan, Bag, Go program to 400 stores in 2018.

The program allows customers to use a handheld scanning device or a mobile app on their phone to scan and bag items as they grocery shop.  Participants can easily pay at the store’s self-checkout area or, in the future, directly through the app.  Extra perks include keeping a running order total, access to weekly sales ads and receiving digital coupons.

The obvious benefit of this program falls in line with the big trend in retail over the last couple years: convenience to the customer.  With e-commerce providing the ultimate in frictionless shopping experiences, consumers want the same simple and speedy checkout to which they’ve grown accustomed.

Not only does scan and go technology provide this, but it also offers many other advantages to both the customer and retailer.  Digital receipts and coupons save consumers the hassle and retailers the money, while a post entitled “The rise of scan and go technology and how it works” on Rambus.com also states a benefit as “[p]roximity-based in-store advertising, pushed out as notifications to shoppers’ phones, can adapt displays and offers to customers’ individual preferences as they approach different beacons in the store.”

Since Kroger’s Scan, Bag, Go pilot program started last year, feedback has been positive, and the grocery retailer has continued with its plans to roll out the program across the country.

Walmart’s Check Out With Me

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In a recent press release, Walmart announced it’s testing a new program called Check Out With Me at more than 350 of the store’s Lawn & Garden Centers across the nation.

The goal behind the service is to ease a pain point often associated with purchasing items from the lawn and garden area of a big box store – the time expended to transport awkward or messy items such as plants, mulch or dirt, through the physical store to checkout.

To address this checkout friction point, Walmart associates at the select Lawn & Garden Centers are equipped with devices and Bluetooth printers to ring up a customer, accept payment, and provide a receipt on the spot.
The simplicity of the process not only saves patrons time, but allows them to carry bulky items straight to their cars instead of waiting in a traditional checkout.

As of now, Walmart has only confirmed plans to roll out the service to the 350 stores, however many speculate this program could be replicated within Walmart stores to offer convenience and a faster checkout to store patrons.
Amazon Go

There’d be no way to write an article about nontraditional checkouts without citing the most apparent example of all.  In January of this year, Amazon unveiled a shopping experience like no other with the opening of its first Amazon Go store in Seattle.

If you think scan and pay makes checking out easy, you haven’t experienced Amazon Go’s automatic checkout.  As commonly reported, Amazon has been discreet about the details, but the overall system works with an array of miniature cameras and special technology that recognize items being taken from the shelves.  When customers enter the store, they walk through gates that confirm they have the mobile app.  Once they select their purchases, they simply walk back out and their mobile app is charged for the items taken.

Aside from the novelty of a checkout experience that hasn’t been done before, the store has garnered quite a bit of attention because of the future impact this technology could have on the retail experience.

With Amazon’s reach, many wonder if we’ll see a program like this at Amazon-owned Whole Foods (so far, reps have denied this) or offered as a service to other businesses looking to integrate a new level of convenience to retail customers.  Time will tell, of course, but recent reports show the company is planning to expand to the San Francisco and Chicago markets, which likely indicates the initial metrics must be favorable at the inaugural store.

We’re seeing once novel options like self-checkout aisles become the more traditional predecessor to innovative programs from Kroger, Walmart and Amazon that offer convenience to customers at the point of sale.  And as the technology constantly evolves and inspires, all grocers and big box retailers will need to take note as they invest to improve their own customers’ experiences.
Is your company looking to expand its nontraditional checkout system? Take a more detailed look at our work on Kroger’s Scan, Bag, Go program, and read up on our partnership with Amazon on its college campus kiosks.  Then, contact us for a professional consultation.

Photo Credits

Kroger’s Scan, Bag, Go program, designed by Frank Mayer and Associates, Inc.

A Walmart employee utilizes the Check Out With Me program to ring up a customer. Photo courtesy of Walmart.

In the Wild – King Sooper City Market Scan Bag Go – CheckOut Kiosk

In the Wild – King Sooper City Market Scan Bag Go Checkout Kiosk

We stopped by our friendly King Soopers off 120th today for a green matcha tea at Starbucks ($9 showed on mobile app as available) and at the front door were greeted by Scan Bag Go.  City Market has installed these first two out by Boulder where we live.

Seemed pretty easy to do.  We’re going to work up a grocery list and put it to the test.  Vegetables, paper coupons, online coupons and anything else we can throw at it.

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Scan Bag Go Kiosk
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Here is an earlier article on the City Market deployment where we guessed as the design and manufacture as Frank Mayer and Associates, Inc. We checked the manufacturer tag on the back and sure enough we were right.

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