Category Archives: Mall Kiosk

Simon and eBay ‘connect’ for new mall experience | RetailingToday.com

Unveiled this week the “Connected Mall” experience in Palo Alto, Calif. The installation features a “smart” directory developed by eBay for the Simon Innovation Group that elevates the shopping experience by providing consumers with a suite of services, including point-to-point navigation and personalized offers and deals.

Source: www.retailingtoday.com

Features of the new digital directory include:

  • A 72″ LCD, full HD, all-weather touchscreen viewable in direct sunlight
  • Mall maps available in 3D view, with accurate orientation of the shopper within the mall to their exact location, including the direction he/she is facing
  • The option to browse through the interactive map, events, services and store deals, also allowing a shopper to search for what they are looking for by touching multiple categories (food, services, retail, restroom, etc.) Upon selection of a specific store or service needed, the interactive map will highlight its location and the best route
  • The shopper can then push the directions to their mobile phone and follow the recommended path to their selected store (international mobile numbers are accepted)
  • A “today” button that highlights events and deals happening on that specific day
  • Handicap feature allows the shopper to shift the orientation of the map and menu, creating a more easily accessible experience

IDL Worldwide Designed Kiosks Targets Millennials | Virtual-Strategy Magazine

Sunglass Hut Partners with IDL Worldwide for its Millennial-Focused Retail Brand and Environment, Shaded. | Virtual Strategy Magazine is an online publication devoted entirely to virtualization technologies.

 

Craig Keefner‘s insight:

the customer experience needed to be interactive, the team integrated built-in photo booths to allow for instantaneous photo taking and prints. Additionally, in order for the consumer to feel comfortable engaging within the space and merchandise, the brand needed to communicate authenticity.

See on www.virtual-strategy.com