It’s been pretty busy but I wanted to stop for a moment and congratulate the following 5 locations for their implementations of our World’s Fastest Drive Thru™ Solution:
• Bennett Holdings Group – #10199 Johnstown, PA
• Kristen Chandler – #68779 Midland, TX
• Russell Rogers – #50511 Bentonville, AR
• Steve Adams – #59469 Anchorage, AK (FIRST IN ALASKA!!)
• Ricky & Niki Cook – #13878 Walhalla, SC
Beautiful locations for all with many more to come this year! Speed, accuracy, throughput, and so much more have been key factors with these rollouts. If you are in the area for one of the locations, stop by for breakfast, lunch, and dinner to experience it for yourself!
McDonald’s CEO: We are evolving the business in a meaningful way
9:00 AM ET Mon, 4 June 2018
In a wide-ranging interview, Steve Easterbrook, McDonald’s CEO talks about the company’s new headquarters, adapting new technology, including new ways to order food, adding an international menu, and why tariffs are unlikely to impact the company’s bottom..
Customers often buy more when ordering on a screen than when standing in front a worker at the counter because they tend to linger longer, the company found.
“What we are finding is when people dwell more, they tend to select more,” McDonald’s CEO Steve Easterbrook told CNBC Monday. “So there is a little bit of an average check boost that comes with it.”
McDonald’s will add kiosks to 1,000 stores every quarter — roughly 10 stores per day — over the next two years, Easterbrook told the network. And the U.S. is late to the game: Kiosks are already fully installed at stores in English-speaking markets such as the United Kingdom and Canada. France was the first country to introduce the self-serve machines.
But it’s possible McDonald’s will run into consumer resistance. A poll conducted by MSN found that 78% of customers are less likely to go into a restaurant that has a self-service kiosk. Even if it has the kiosks, most McDonald’s restaurants still lets customers order at the counter.
CEO Easterbrook and other representatives of McDonald’s say kiosks aren’t a substitute for human workers, but rather a new way to bring the benefits of technology to the fast-food industry.
Easterbrook hopes to have self-serve kiosks in all U.S. locations by 2020.
The kiosk in your hand will work, too: The ability to order from your own smartphone will come to more stores, CNBC reported. Delivery options are under consideration as well.
McDonald’s CEO: We are evolving the business in a meaningful way was last modified: June 11th, 2018 by News Editor
For Dudley Dickerson, the mobile-app orders were the last straw. McDonald’s has been updating with new technology, delivery, a revamped menu and curbside pickup. But the “Experience of the Future” has employees handling more tasks — in many cases, they say, without pay raises or adequate staffing. So Dickerson, 23, handed over his spatula for the last time. “They added a lot of complicated things,” Dickerson said in an interview. “It makes it harder for the workers.” Many fast-food employees hop from job to job. But with unemployment so low, turnover is becoming a problem. Workers are walking rather than dealing with new technologies and menu options. The result: Customers will wait longer.
“Quick-service restaurants are having a little more trouble with job openings and finding workers,” said Michael Harms, executive director of operations at People Report. “It’s the pace of work, the pace of technology and the lower wage rate.”
McDonald’s tech updates have some workers jumping ship was last modified: March 16th, 2018 by Kiosk Industry
Lots of pictures of the inside. “The restaurant now has self-service kiosks, tableside service and sleek, modern decor,” said Lindsay Rainey, a spokeswoman for the company. “You definitely won’t recognize this McDonald’s.”
Nice picture of the new ‘Kids Play’ interactive game pads
Local owner and operator Shari Nixon also commented on the new kiosks, stating, “It’s a convenience for customers. If they’re in a hurry they can beat the line.”
Chehalis McDonald’s Gets $1.8 Million in Upgrades, Including Self-Service Kiosks was last modified: March 16th, 2018 by Kiosk Industry
That’s a belief driving the startup Bite, which creates facial recognition kiosks for quick service restaurants (QSRs). Using a combination of iPads, proprietary software and machine learning, Bite’s tablet kiosks can recognize your face to unlock loyalty programs, bring up food preferences and provide opportunities for restaurants to upsell.
Jack in the Box CEO, Leonard Comma, made news this week when he said “it just made sense” for his fast-food chain to consider switching from human cashiers to machines. To be sure, there are big societal implications if every restaurant made such a shift, but what if automated kiosks provide a better customer experience?
Bite Says Face-Recognizing Kiosks Improve Customer Experience was last modified: January 15th, 2018 by Kiosk Industry
FALL RIVER — Fast food robots have arrived. Self service ordering kiosks are in place and in use at the President Avenue McDonald’s. They are the first in the area, but they won’t be the last. Steve Easterbrook, the CEO of McDonald’s, announced a year ago that ordering kiosks would be installed in all 14,000 McDonald’s in the country. He promised the change would provide quicker and more comfortable service for patrons. “McDonald’s is raising the bar on
Cowen & Co. upgraded McDonald’s outlook based on the chain’s technology upgrades, including self-order kiosks. The company has been deploying kiosks globally for a decade but has not used them to replace workers.
Andrew Charles from Cowen cited plans for the restaurant chain to roll out mobile ordering across 14,000 U.S. locations by the end of 2017. The technology upgrades, part of what McDonald’s calls “Experience of the Future,” includes digital ordering kiosks that will be offered in 2,500 restaurants by the end of the year and table delivery.
“MCD is cultivating a digital platform through mobile ordering and Experience of the Future (EOTF), an in-store technological overhaul most conspicuous through kiosk ordering and table delivery,” Charles wrote in a note to clients Tuesday. “Our analysis suggests efforts should bear fruit in 2018 with a combined 130 bps [basis points] contribution to U.S. comps [comparable sales].”
On Thursday, McDonald’s announced that it would expand the service to all 14,000 of its American restaurants.
The Wall Street Journal reports:
McDonald’s Chief Executive Steve Easterbrook, speaking at a McDonald’s in New York’s Tribeca neighborhood on Thursday, said the company has long expected customers to adapt to its business model of ordering at the counter and then waiting to collect their own food. Now, he said, “we’re adapting our business around customers.”
The Journal also reports that “test runs at more than 500 restaurants…showed an increase in foot traffic and contributed to a mid-single-digit percentage increase in restaurant sales, lifting the $5 to $6 average check by $1, on average.” Customer satisfaction scores also increased “because families, in particular, appreciate having their food brought to them.” (The company also announced rollout of a new mobile order-and-pay app, which would allow customers to order and pay for food from their smartphones.)
McDonald’s USA in tech push plans self-serve kiosks, mobile ordering
The cost of installing kiosks is between $50,000 and $60,000 and the company is willing to help with money or financing, McDonald’s executives said. Eastbrook has said that equipment is not expected to reduce the number of workers in restaurants, since traditional order takers would be redeployed to help customers learn to operate kiosks and to deliver food to tables.
Demonstrating returns is key to convincing franchisees to make the switch, executives said. In a video, one UK executive said sales grew 8 percent in downtown London as a result of the initiative.
McDonalds Kiosk – Table service, touch-screen order kiosks coming to all U.S. McDonald’s was last modified: November 25th, 2016 by Kiosk Industry