Picture this: you just arrived at the airport with a group of your closest friends and you are getting ready to embark on the vacation of a lifetime. Your “out of office” message is on, your bags are packed, your car is parked, and there’s only one thing left to do before you board the plane—get your ticket. Once you locate the appropriate counter, your excitement comes to a screeching halt as find your way to the end of a long line of other passengers.
But what if you didn’t have to wait in that long line just to retrieve your ticket? Perhaps, rather than finding your way to the back of the line and starting your vacation off on a sour note, you instead choose to use one of the airline’s self-service ticketing kiosks to print your ticket. In choosing option two you simply use the kiosk to enter your information, print your ticket, and head to security. While both options will land you on the same plane in the same location, self-service ticketing kiosks kickstart your vacation on a more positive note—without the long lines.
Ticketing kiosks aren’t limited to airports, though. They can also be used for other forms of transportation, concerts, movies, sporting events, or any other use case that requires a ticket. Designed to provide shorter wait times, improve the guest experience, promote operational efficiency, and drive sales, ticketing kiosks have and will continue to revolutionize the ticketing process.
Shorter Wait Times
Whether getting ready to board a flight, attend a concert, or spectate a sporting event, guests typically want to get the details and logistics of their experience squared away as quickly as possible so they can relax and enjoy themselves. Easily duplicatable, multiple check-in kiosks can be installed to accommodate typical attendance levels and use expectancies at a given location. By increasing the number of available ticketing locations, self-service ticketing kiosks can easily reduce wait times by distributing user traffic evenly across the various kiosks.
Improved Guest Experience
While it goes without saying that shorter wait times almost always directly correlate with improved guest experiences, self-service ticketing kiosks can be used as a guest information resource—providing additional information on the location and services offered, including food and beverage, guest services, and more. Ticketing kiosks also allow ticketing representatives, who were previously tasked with printing and distributing tickets, to devote their time and attention to the guests who need it most—namely those who either have difficulty using or who choose not to use the ticketing kiosks, or those looking to make changes or upgrades to their tickets.
While self-service kiosks certainly do not eliminate the need for a ticketing representative altogether, they do relieve them of some of their more menial duties and reduce the number of guests waiting in their lines every day. Additionally, as the demand for assistance decreases, employees can be transitioned into other roles within the organization that might need more manpower to operate efficiently, such as customer service.
While not all ticketing kiosks are designed with an ordering and payment interface, some allow guests to select and purchase their tickets directly from the kiosks. Created with flexibility in mind, ticketing kiosks can incorporate cash, card, and contactless payment in addition to printing and ordering capabilities. By incorporating these features, event, performance, and sports venues, especially, can further drive ticket sales for future events.
From transportation to performances, movies, sporting events, amusement parks, and everything in between, ticketing kiosks are completely revolutionizing the way guests retrieve, and sometimes select and pay for, their tickets.
To learn more about Meridian’s self-service ticketing kiosks, visit www.meridiankiosks.com or give us a call at 866-454-6757.
Self-Service Kiosks Are Transforming the Ticketing Process was last modified: May 21st, 2019 by News Editor
Los Angeles, Calif. March 25, 2019 – Vista Entertainment Solutions Ltd (‘Vista Cinema’), the leading provider of cinema management software for global cinema exhibition, and Veezi, Vista’s SaaS cinema management solution for Independent Cinemas, have approved Olea Kiosks (‘Olea’), to support Vista with self-service kiosk hardware. Since May 2018 Vista has been deploying Olea kiosks bundled with Vista’s industry-best kiosk software solution as a prelude to this announcement timed for CinemaCon 2019.
Throughout 2018 Vista assessed Olea on behalf of its customers. This included testing the durability of the hardware, its ability to integrate with Vista’s platform, and accommodate the varying needs of theatre sizes. During this time Olea won the 2019 Frost & Sullivan Customer Value Leadership Award, which ranks industry participants by value in terms of price, product performance, service, and brand loyalty.
Vista has begun offering several models from Olea to make kiosk deployments easier for its customers. All models can be used for Ticketing and Food & Beverage purchases with the Vista Kiosk software application. Each Kiosk model can be ordered in different colors, screen sizes, and with custom branding. A mix of 15” to 55” screen sizes are available on varying models suitable for countertop, wall mount, or freestanding applications. All kiosks are designed to be ADA Compliant and to UL standards. The line-up also includes Olea’s industry-leading outdoor kiosk.
Vista Kiosk – Vista’s flagship kiosk software product, allows users to order Food and Beverage items, as well as purchase tickets. The user can decide at the time of ordering to pick up their food at the counter or have it delivered directly to their seat.
When the kiosk is dormant, rolling promotions of the exhibitor’s choice may be displayed. The kiosks also support cross-site sales; if Location A is sold out, rather than reverting to a competitor, users can purchase tickets for other locations from the same (Location A) kiosk.
The customers of today demand convenience, and an omnichannel approach to interacting with them is key to ensure they come back. Kiosks not only provide a comfortable way for users to make their preferred purchases, their usage is known to increase average transaction levels. Kiosks also allow theatres to redistribute their staff to enable more mobility around the theatre and carry out more impactful tasks.
Tess Manchester, President, Vista USA based in Los Angeles, is delighted at the successful outcome of the 2018 collaboration between Vista Cinema and Olea. “To discover a hardware vendor with the functional and design standards of Olea – not to mention the enormous respect they obviously have for their cinema exhibition customers – provides an additional avenue for Vista Cinema to add value to those same customers. Everyone wins – and in this instance – especially the moviegoer.”
Visit Olea Kiosks at booth 2805A and Vista Group at booth 513F at CinemaCon 2019 to experience a live demo of the Vista Kiosk and Olea combination.
More and more uses are being developed for outdoor kiosks, but a successful deployment depends in large part on the vendor behind the project.
Interactive kiosks have become commonplace in restaurants, retail stores, health care facilities and other locations. But as technology improves and new applications come along, kiosks are becoming an integral part of the outdoor environment as well.
Opportunities for outdoor kiosk deployments include event ticketing, campus wayfinding and drive-through ordering, among others. Consumers today are increasingly pressed for time, and an outdoor kiosk can help provide the convenience they seek. It’s likely that as the technology develops, new and as-yet unheard-of uses will be found.
But all kiosks aren’t created equal, and that’s particularly true when it comes to those designed for outdoor use. Not only can working with an experienced vendor go a long way to determining the project’s success, it can help protect a deployer from regulatory liability and unnecessary maintenance costs.
In it for the long-term
Obviously, an outdoor kiosk should be designed from the ground up as a watertight enclosure, with watertight seams and insulated inner walls to protect internal components from heat and cold.
In addition, a reputable vendor designs to UL guidelines to certify that the units are waterproof and safe to operate in rain or snow, and routinely implements UL testing on first prototypes for customers who require UL certification. Factors such as power, grounding and mounting are more significant factors with an outdoor kiosk than one located indoors, making adherence to UL guidelines of critical importance.
Outdoor kiosks also need to adhere to the same Americans with Disabilities Act guidelines as indoor units, ensuring accessibility for all users. Failing to do so exposes a deployer to fines and lawsuits that can run into many thousands of dollars.
Olea Kiosks, for example, incorporated those concerns when it designed and built 56 ticketing kiosks that were deployed as part of a front gate renovation and new attraction opening at a major theme park. The ADA-compliant kiosks are used by thousands of visitors every day.
To ensure they perform flawlessly over their intended 5- to 7-year lifespan in a variety of outdoor conditions, the kiosks included a custom interior air conditioning mount and 2” thick insulation to ensure low internal temperatures in an environment that can routinely exceed 100 degrees Fahrenheit. The enclosures were manufactured with powder-coated stainless steel and waterproof mounting points to protect from wet weather and eliminate the possibility of rust.
But while those are the obvious concerns, Olea took additional steps to address issues that may not have been so apparent.
The kiosks have a significant amount of artistic branding, allowing them to serve as decorative signage as well. The material used for the branding is designed to withstand fading, ensuring the devices look fresh and cutting-edge for years. In addition, because the kiosks are placed in a high-traffic area outside of the park near a number of retail and restaurant locations, they include a removable front cover to protect the touchscreen during hours when the park is closed.
The features Olea has built into its outdoor ticketing kiosks are embodied in the Seattle model. The Seattle includes a 19-inch high-brightness touchscreen with top-tier components built to withstand all types of weather conditions. Temperature control systems and IP65-qualified rating make the Seattle perfect for hot and cold weather deployments.
The Seattle also features a bolt-down base plate, allowing them to be securely mounted in places including sidewalks, parking lots and outside business entrances.
Capabilities include ticket and wristband printing, payment acceptance including EMV components and barcode scanning. The Seattle is ideal for event ticket sales, concessions and ride entrances.
Would you like fries with that?
Another area of growth for outdoor kiosks is the restaurant drive-thru lane. Combining the fact that a typical QSR does as much as 70 percent of its business at the drive-thru and self-order kiosks have been demonstrated to increase ticket averages by 10 percent or more, the marriage of fast-food drive-thru and self-order technology makes perfect sense.
In addition to the ability to automate the suggested selling process, self-order kiosks offer easy customization or orders, helping to boost sales. Customers may also indulge in the occasional splurge free of guilt, knowing the kiosk won’t be critical of their meal choices.
Fast food giant Wendy’s for example, has already rolled out kiosks at 300 of its stores with plans to add them to additional locations soon. Wendy’s CEO Todd Penegor told the investment news site TheStreet that locations with self-order kiosks are seeing higher average checks and customer satisfaction scores, likely a result of their ability to allow guests to customize their meals.
“It’s a part of the future of eating out,” Penegor said.
Olea’s entry into the drive-thru arena is its Detroit model. The Detroit includes a 32-inch sunlight-viewable touchscreen. (After all, who among us hasn’t used our hand as a shield so we can see an ATM or Redbox screen?) The multitouch touchscreen provides an ergonomic interaction — whether from a sports car or large SUV.
The enclosure is designed to reduce power draw and includes options for custom branding and overhead signage. The devices can be installed as either freestanding units, two-sided or in-wall, column or post mounts. They also include presence detection to “wake up” the units when customers approach and marine-grade stereo speakers for communication with staff.
One major national sandwich chain has seen their drive-thru sales increase by 15 percent at locations where they have deployed an Olea drive-thru kiosk.
Kiosks for all seasons
Not all deployment locations are the same. Businesses are becoming increasingly aware of how their customers move through a location, and to maximize revenue they must be prepared to serve their customers wherever they may be. Kiosks can help optimize those transactions whether they take place inside the venue, just outside the front door or in the drive-thru lane.
Olea kiosks can be designed to withstand any environment, from summer in Arizona to winter in Minnesota. The company’s engineers have options for solid-state heating and cooling systems to complete HVAC systems designed specifically for kiosks.
Olea’s outdoor kiosks come with monitors from 8” to 84” or larger and can include payment, printers, solar, wireless and just about any other equipment that can be put into an indoor kiosk. The company uses only the most durable stainless steel and aluminum for its outdoor kiosks, running each through a multistage painting and plating processes.
Olea kiosks also feature automotive-style gaskets, compression-style locks, and unlike some galvanized electroplating and more, all to ensure an Olea outdoor kiosk will last as long and be a trouble-free as any indoor kiosk.
There are hundreds of applications suitable for an outdoor kiosk, and more are being developed every day. The best way to implement a successful outdoor kiosk deployment is to work with a vendor who is experienced in those deployments and has a track record of success. Olea Kiosks stands ready to help.
Tips for Outdoor Kiosk Deployments
A kiosk that faces either east or west is likely to have its screen in direct sunlight for at least part of the day. Facing the kiosk either north or south could enhance visibility.
Enclosures should be designed without seams and cracks that could serve as entry points for screwdrivers or crowbars, as well as dust and insects.
Deployers of smart city kiosks need to carefully consider the implications of including Internet browsing capabilities. When New York initially deployed its LinkNYC smart city kiosks, some people hogged the devices while surfing the Web, even pulling up chairs. Others used them to visit “inappropriate” sites.
Outdoor kiosks need to comply with regulations under the Americans with Disabilities Act. Failing to do so could lead to fines that run into the thousands of dollars.
North Sterling State Park has a new feature to make it easier for visitors to purchase a parks pass. The park is one of eight state parks to receive a new self-service kiosk so far. These outdoor kiosks are also solar kiosks and provide ticketing and registration via 3G/4G modem.
“Not a lot of people have exactly seven dollars [for a daily park pass] in their pockets,” said CPW Statewide Business Operations Coordinator Kirk Teklits. “As far as customer service goes, being able to pay by credit card is definitely a desirable service option.
15 stations are currently installed at nine parks and more will be coming later this summer.
“This helps our state parks become more modernized,” Teklits said. “Most of the kiosks run on solar power, provide multiple sales channels to our customers, and help our staff with money collection and counting. It also helps our law enforcement officers quickly determine who has bought a pass and who hasn’t.”
Teklits said there have already been more than 800 daily passes and 55 annual passes sold through the kiosks since the first ones were installed June 13. The kiosks accept Visa, Mastercard and Discover cards.
Outdoor Kiosks Notes
We asked for some more background information on the outdoor kiosks and learned deployment began in June 2018 with 15 stations. And already the other parks have requested their own solar kiosks. Business at the kiosks has been very good so far and expanding to all the parks in Colorado is just a matter of time (and money).
Each kiosk costs around $6K is our estimate and looking at the kiosks it looks like Parkeon is the vendor. They have a 3 year contract we are guessing. The original RFP went out last quarter of 2017. That’s 8 months from spec to deployed.
polytouch® featuring “experience the difference” @AMC Theatres
Second-largest US cinema chain deploys new Omni-channel strategy to accelerate their business. Customers benefit from new features, quick ticket purchases and an improved service concept.
Driven by the big success of e-commerce and developments like the Internet of Things (IoT), shopping behavior has dramatically changed and customer expectations have grown within the last years, triggering the generation of various concepts to fulfill the new customer needs and implement an integrated approach. Much effort was put into optimizingg check-out processes to avoid waiting times at the cash desks. Another challenge was the integration of multiple sales channels like online, mobile and the theatre itself (Omni-channel strategy). Enter the AMC Theater kiosk.
Pyramid’s polytouch® kiosk has been a real game changer for AMC
As part of its customer experience leadership programme, AMC Theatres – operating almost 5,000 screens in over 340 locations – has selected Pyramid’s polytouch® all-in-one kiosk systems to enhance the ticket purchasing experience for their guests.
AMC started a quest for a more suitable kiosk with a compelling design to better fit customer expectations, as part of a multi-year remodelling programme, and its theatre operations. The result is polytouch® featuring “experience the difference” at AMC.
AMC Theatres is known for its customer service leadership and commitment to delivering a premium movie-watching experience with more comfort and convenience, inspiring greater customer loyalty.
Technology is a key component, and the polytouch® team helped to redefine the next-generation kiosks, featuring advanced touch technology, flexibility of deployment and design and a future-proof upgrade path for payment technologies “Pyramid’s polytouch® kiosk has been a real game changer for AMC,” said Scott Winters, VP of Theatre Systems at AMC. “With its all-in-one design, placement within our theatres is highly flexible, giving AMC options pre-viously not available. Its attractive look immediately catches our guests’ eyes and entices them to give it a try. As a result, theatres deployed with polytouch® experience a significantly higher usage rate and guest acceptance than our legacy kiosks. Pyramid has been with us every step of the way to help ensure the success of this exciting, new kiosk.”
“It has been fantastic to see the level of acceptance among guests across different age groups.” stated Alberto Perandones, VP Business Development at Pyramid Computer GmbH.
Within only a few weeks of engaging with AMC, Pyramid developed a fully customized polytouch® kiosk to address the AMC needs: a portrait multi-touch screen tailored to AMC’s corporate identity packaged with state-of-the art Intel® components and a series of pe-ripherals including a thermal printer, a mag-card reader for payments and loyalty programme bonuses and a bar-code and QR-code scanner, that en-courage guest interaction.
Due to the excellent response through-out the pilot phase and initial locations, AMC has decided to extend the use of the polytouch® self-service kiosksbeyond its remodelling programme to include the replacement of older gen-eration kiosks throughout the circuit.
Theatres deployed with polytouch® experience a significantly higher usage rate and guest acceptance than our legacy kiosks.
“AMC needed the proposed solution to have several vital characteristics,” said Alberto. “It had to be very high performance in order to optimise the customer experience. It needed to be rugged and reliable to withstand constant use. The ability to customise and upgrade was also important to enable AMC to take advantage of future new technologies. Modularity and integration were key requirements for facilitating easy de-ployment. An appealing design would enhance the movie-theatre environ-ment. Finally, this all had to be backed by responsive, professional technical support. Our polytouch® delivered on all counts.”
The Pyramid polytouch® integrated kiosk chosen by AMC features capacitive multi-touch (processing up to 20 touches simultaneously with less than 10ms latency), IP54-rated screen with chemically hardened, non-reflective glass. Running at full HD resolution, it features an Intel Core processor and allows for customised expansion modules such as a QR / barcode scanner, digital I/O, programmable buttons and an emergency shut-off button.
4 good reasons
1. Reduce guest waiting times
Optimize your check-out processes and avoid waiting times for your guests. Give them a better experience!
2. Anywhere and the way you like it |
polytouch® high flexibility and modular concept provide AMC with new options not accessible before.
3 Appealing design
Attract guests through an intuitive and customized design. Its user- friendliness is a real game-changer for your guests.
4 Future-proof investment
polytouch® designs allows for a seamlessly upgrade to comply with new standards and protect your investment.
Introducing EMV-payment in AMC devices is like equipping your car with new wheels, that simple!
It has been fantastic to see the level of acceptance among guests across different age groups.
About AMC Theatres
AMC Theatres is the customer experience leader. They run the most productive theatres in the country’s top markets. AMC operates eight of the top 10 highest grossing theatres in the US and has the No. 1 market share in the top three markets (NY, LA, Chicago). Headquartered in the Kansas City metropolitan area, AMC has interests in 344 theatres with 4,959 screens across the US, serving approximately 200 million.
AMC Theaters Case Study was last modified: June 1st, 2018 by News Editor
Casino operators are gambling that new kiosk functions will help them provide top-notch customer service to help them cater to existing customers and win new ones.
By Richard Slawsky, Contributor
Years ago, casino bosses were able to recognize their guests by sight, providing complementary rooms and other perks to high rollers to keep them playing.
Today, keeping track of customers’ playing habits and providing those comps by sight is impossible. In addition, most casinos depend far more on the retirees playing slots in the afternoons and on the weekends for their bread and butter than they do the whales dropping a few grand at the blackjack tables.
And with gaming revenue for US casino operators topping $183.8 billion in 2015, up 56 percent from $117.6 billion in 2010, keeping those core customers happy is of prime importance. Kiosk technology is helping to accomplish that task.
Beyond the slot club
These days, catering to a casino’s customers is as much a science as it is an art form.
Kiosks in the Casino
Self-service technology benefits both the player and the house
For the player
Look up points and “comps”
Enter daily promotions and giveaways
Check promotions and print coupons
Easily locate favorite machines
Easily locate restaurants, shops and other property amenities
For the house
Enroll new loyalty members
Print customized player’s club loyalty cards
Eliminate lines at customer service
Deploy manpower to more complicated tasks
Check-in/check-out at resort hotel
Print boarding basses for departing guests
When casinos made the transition from mechanical games to digital ones in the 1980s and 1990s, it opened to door to technology that helped them spot their most profitable patrons. Loyalty programs, originally called “slot clubs”, began appearing in many of the larger casinos. Customers would sign up for player cards, and in return for loyalty to a particular casino they would receive reduced-rate or complementary rooms, access to special events, free meals and more. Players would insert their cards into a slot machine or other gaming device, with their level of rewards dependent on their overall playing time (or money wagered).
The loyalty cards provided a flood of analytics for casino operators, allowing them to track the playing habits of individual patrons and reward them accordingly, as well as letting them see which games were the most popular and kept patrons playing the longest.
And because kiosk technology had long been a feature of casinos in the form of ATMs, it was only a small step to adapt the technology to loyalty cards, allowing a player to swipe their card to see what rewards they had earned.
“Certainly, I think part of the idea is to improve customer service,” said David McCracken, CEO of York, Pa.-based kiosk software provider Livewire Digital.
“The technology has allowed casinos to reduce the number of people lined up at a customer service desk,” McCracken said. “It’s good for the customer but it’s also good for the casino, by getting those customers out of the lines and back to the tables.”
Today, it’s not uncommon the see players swipe their card at a loyalty kiosk, only to return to the gaming floor to play enough to reach the next level of rewards.
“There are many days when casino properties are getting busloads of people, and they can get pretty crowded,” McCracken said. “The self-service capabilities of kiosk technology have helped casinos reduce the manpower needed to provide a lot of the basic functions to take care of their guests, while improving customer service at the same time.”
Building on success
As the capabilities of kiosk technology have grown over the years, so have the services offered by those devices.
Livewire, for example, has worked with Foxwoods Resort Casino in Ledyard, Conn., for more than 10 years. Foxwoods is the largest casino in the world with more than 340,000 sq ft of gaming space serving more than 40,000 guests per day. The resort also features a hotel with 1,416 rooms and a two story arcade for children and teens.
Because Foxwoods’ existing kiosks were becoming dated and offered limited functionality, in 2007 management tapped Livewire to update their machines to a more modern design while adding new functionality for members of the casino’s popular Wampum Rewards Program. Instead of having patrons wait in line at a customer service desk to do things such as redeem points for promotional rewards, Foxwoods wanted to make those services available at the kiosk.
Livewire ultimately developed a software solution that integrated the Wampum Rewards Program with Foxwoods’ Casino Management System and Slot Data System. In addition to being able to swipe their loyalty cards to view point balances, patrons can enter sweepstakes, sign up for events and obtain personalized rewards in the form of coupons and bonus slot tickets.
Digital signage mounted on the kiosks above the touch screen interfaces display advertising and other casino information such as drawing winners and jackpot payouts. Livewire has more than 80 kiosks deployed around the Foxwoods property.
The features being incorporated into kiosks at the casino are being expanded on a regular basis. New functions include wayfinding, food and drink ordering and directing guests to their favorite gaming machines.
“I’m also seeing a little bit of interest in functions such as player registration, where people can register for slots tournaments and things like that,” said Frank Olea, CEO of Cerritas, Calif.-based Olea Kiosks Inc.
Olea Kiosks is a leading manufacturer of loyalty program kiosks for the gaming industry. The company also serves sectors including higher education, government, human resources, retail and hospitality.
“We’ve seen some new card printers come out that offer the ability for kiosks to hold multiple types of cards and have the ability to print a guest’s name on them,” Olea said. “That allows the casino to store different levels of player loyalty cards and then print on those, so the guest doesn’t have to go to customer service to get a new card.”
The appearance of the devices is changing as well.
“Look and feel is changing in the gaming world,” said Liz Messano, sales manager with Las Vegas-based SlabbKiosks. Along with casinos, SlabbKiosks’ customers include government organizations, universities, financial institutions and healthcare providers.
“Big and clunky is becoming a thing of the past, so casinos and such are looking to the kiosk industry to help them with this transition,” Messano said.
And because many casinos are attached to hotels, companies are incorporating kiosk functions geared to guests spending their vacations on the property.
“At MGM Resorts, kiosks help us to enhance our service to guests,” said Mary Hynes, director of corporate communications with Las Vegas-based MGM Resorts International. “At our ARIA and Monte Carlo resorts in Las Vegas, we plan later this year to begin offering check-in and check-out at kiosks as an option for our guests. We also offer Internet kiosks where guests may print their boarding passes.”
The ARIA Resort & Casino and the Monte Carlo are just two of the 14 properties MGM operates in Las Vegas. The company also operates resorts in Mississippi and Michigan, and holds interests in four other properties in Nevada, Illinois and Macau, China.
So with the gaming industry becoming increasingly competitive even as it grows and properties becoming ever more creative in their efforts to attract new patrons, the race is on to develop new self-service capabilities that can be incorporated into the kiosk. The capability of the technology is limited only by the imagination of the people developing those capabilities.
“It’s a mature technology but we get requests all the time for new functions,” Olea said. “It’s probably time that we start looking at making the kiosk do things beyond what they already do. You’ve got the machine and you’ve got a captive audience but it’s time to start expanding their use.”
Editor Note: Las Vegas and the casinos are a big market for the kiosk industry. Some other iterations or examples we would offer would be hybrid player & dealer interactive tablets where the two-sided table offers one view to the player and one to the dealer. This one was for casino in Macao and designed by CTS of Wisconsin. FourWinds Interactive for interactive application.
Certain interactions are a natural fit when it comes to pairing the modern consumer with kiosks and other forms of self-service technology. The case has long been made for kiosks at airports and grocery stores, for example. Another obvious marriage is that between the ATM and the person who suddenly finds herself in need of some cash. In fact, those kiosks are so integrated into our daily lives we no longer even think of them as novel. A world deprived of their contribution would seem primitive.
Here are five benefits deployers can begin realizing the day they connect their Olea ticketing kiosk. For these reasons and others, Olea Kiosks recommends serious consideration of self-service ticketing kiosks for all venues where operators want to minimize—or even profit from—what tends to be the least favorite part of the customer experience. 5 Ways Kiosks Rock the World of Ticketing
Shorter waits. In a recent article published by Olea Kiosks, the author wrote, “Retail kiosks can greatly alleviate long lines, and waiting in line has been shown to be a major factor that can negatively impact the consumer’s opinion of a retail establishment. One study found that waiting in long lines will cause nearly 50 percent of customers to conclude that the business is run poorly, and over 50 percent of consumers will take their business elsewhere if they feel the line is too long.
Larger sales footprint. Most ticket transactions occur either online or at the venue. What if you could sell tickets to hot events at other locations where potential attendees could be enticed to get in on the game (or play, concert or movie) early? Examples include malls popular with teens who could be attracted to ticketing kiosks for concerts, or restaurants where couples often dine before seeing the latest blockbuster. The deployer could be incentivized with a portion of the sales and perhaps even contribute an offer of its own to drive revenue.
More efficiency. The argument here is the same one responsible for hundreds of thousands of businesses investing in self-service technology: It’s more efficient to have one person helping four or five people transact through kiosks than to have having four or five people conducting the transactions themselves.
Re-deployed staff. In addition to increased efficiency at the event’s POS, the deployer can further reap benefits from the investment by reassigning former ticket agents to other guest services roles—as floaters when seating is occurring or to dispense water bottles for people waiting outdoors for amusement rides, as two quick examples.
Utility. Kiosks can be configured for virtually any kind of transaction and to complete it almost any environment. They can be ruggedized to withstand harsh outdoor conditions and extreme temperatures and outfitted with high-bright screens to be visibly in the harshest of sunlight. Peripherals and software enable them to dispense electronically or by printer; to print maps to seat locations; and accept cash or card for payment
Ticketing Kiosk Benefits for Customer Self-Service was last modified: October 28th, 2016 by News Editor
July 19, 2016 – YORK, PA. The Field Museum in Chicago takes pride in being one of the world’s largest natural history museums in the world. Their diverse array of permanent exhibitions and quality educational programs attract over 2 million visitors annually.
The Field Museum is constantly looking for ways to enrich their guests’ journeys and engaging them through interactive ways to continuously improve the experience they receive. Field Museum had recently implemented a new ticketing system from Ticket Return, and they soon recognized that they could improve their customer’s experience by investing in self-service ticketing kiosks and digital signage.
Ticket Return reached out to Livewire Digital, based on Livewire’s long-running experience in self-service ticketing, to create a new engaging kiosk. The kiosk had to provide guests easy and quick navigation through the product purchase process and allow them to view and select show times for various exhibits. The kiosks were also to power a secondary display screen to show advertisements and messages about upcoming events and exhibits to guests.
The ticketing kiosks were ‘thrown into the fire’ as they were made live during the week between Christmas and New Year’s, historically one of the museum’s busiest periods each year. During the first week of their release the kiosks worked flawlessly while handling roughly 20% of all sales. David McCracken, Livewire Digital’s CEO, stated that “Immediately after seeing the robustness of our system and the integration of ticketing with our easy-to-use digital signage management, Field Museum requested more digital signs. Having a single-source for support and one management interface to handle all aspects of their digital needs greatly reduces overall maintenance costs and long-term total cost of ownership.”
Field Museum personnel agree that ‘history was made’ during that first week of operation and beyond. The new kiosks have added to their guests’ journeys, offering an engaging and time-saving start to every new exploration of the museum’s story into life on Earth.
About Livewire Digital Livewire is the Power to Connect, creating integrated software solutions for kiosks, digital signage, online and mobile applications, all managed from its eConcierge® Content Management System. Livewire’s many turnkey solutions increase revenue and productivity for its customers, while lowering overhead and providing seamless integration. Livewire provides cutting-edge software, hardware, and system integration, bringing the necessary puzzle pieces together to increase customer engagement and create a better end-user experience. Learn more at LivewireDigital.com
Contact: Shannon McCracken Phone: 717-718-1241 Email: firstname.lastname@example.org HIGH RESOLUTION PHOTO AVAILABLE UPON REQUEST
Digital Sign & Ticketing Kiosk – New Project ‘The Field Museum” with Livewire Digital was last modified: October 20th, 2016 by News Editor
Press Release – August 12, 2015 – YORK, PA. Called “The
Revolutionary City,” Colonial Williamsburg is the largest living history museum in the United States. The restored 18th Century capital city of Williamsburg Virginia includes live action, theatrical performances, historical buildings, and nearby resorts, sports clubs, and a water park. With continuing increases in visitor attendance, Colonial Williamsburg’s traditional ticket windows were having trouble keeping up with the pace of the city’s ever-changing schedule. Different buildings and attractions were open at different times, which made keeping track of things difficult. They wanted to improve customer service by offering a self-service solution to purchase tickets and provide information that was quick and easy…and didn’t take away from the traditional experience.
So when Colonial Williamsburg wanted to incorporate state-of-the-art ticketing technology, they had to proceed with caution. From the actors wearing colonial garb, to the functioning blacksmith workshops, to the horse and carriage rides, authenticity is the backbone of Colonial Williamsburg. No technology is even allowed inside the gates. They called on Livewire Digital in York, PA to assist.
Colonial Williamsburg already had been using Livewire’s technology… virtual eConcierge tourist center kiosks installed in 2011. Colonial Williamsburg liked these kiosks and wanted to expand their capabilities to add ticketing functionality. In March, they installed ticketing kiosks around the outside of Colonial Williamsburg (no technology inside, remember!) and in the local Visitor Center. The interactive kiosks allow guests to buy tickets right at the gates or to purchase vouchers online and redeem them at the kiosk.
“Technology for technology’s sake wasn’t an option at Colonial Williamsburg,” said David McCracken, Livewire Digital’s President and CEO. “The solution would incorporate cutting-edge technology, but it also simply needed it to work. It was important not to take away from the overall feel and flavor of the attraction.”
About Livewire Digital
Livewire is the Power to Connect, creating software solutions for kiosks, digital signage, and online and mobile applications, all managed from its eConcierge® Content Management System. Livewire’s many turnkey solutions increase revenue and productivity for its customers, while lowering overhead and providing seamless integration. Livewire provides cutting-edge software, hardware consulting, and system integration, bringing the necessary puzzle pieces together to increase customer engagement and create a better end-user experience. LivewireDigital.com
Ticketing Kiosk – Williamsburg Livewire Digital Ticketing Kiosks was last modified: October 20th, 2016 by News Editor