Times Square McDonalds Flagship Renovation Kiosk

McDonalds Times Reprinted with permission in full from CNBC May 2019 & Amelie Lucas On Thursday, McDonald’s opened a new flagship store in Times Square, expected to be its busiest in the U.S. The location showcases the modern updates that McDonald’s has been bringing to its U.S. stores. It boasts digital menu boards, 18 self-order kiosks and wireless mobile charging stations at tables. The high-tech upgrades are part of its strategy to drive sales by bringing customers back to its stores. The renovations are meant to improve convenience for the customer and modernize the look of the restaurants. Times Square McDonalds Kiosk Renovation Schedule McDonald’s originally scheduled all U.S. store renovations to be complete in 2020 but pushed the deadline back to 2022. In 2018, McDonald’s spent $1.4 billion to remodel around 4,500 restaurants. This year, spending is expected to drop to about $1 billion to upgrade 2,000 locations. On its first-quarter earnings call, executives said that it is finally seeing a “net positive impact” from store renovations that made up for the necessary store closures. Here’s a look at the new flagship store: Self-order McDonalds kiosks [caption id="" align="alignnone" width="740"] Comment by Frieder Hansen CEO of Pyramid.de -- Congrats McDonalds: Today Grand Opening NYC Times Square wonderful McDonalds restaurant and 18 polytouch 32“ kiosks are ready to take orders. In close neighborhood, at AMC Theatre Times Square there are 16 polytouch 24“ units, selling cinema tickets since 2 years. Design, performance and reliability makes the difference.[/caption] Self-order kiosks in the McDonald’s Times Square flagship location. Source: McDonald’s When customers enter the location, the sight of self-order kiosks greet them. Employees are also available to take orders and payment. Two flights of stairs Stairs inside the McDonald’s Times Square flagship store Source: McDonald’s Times Square sees about 50 million visitors annually. In anticipation of such high demand, McDonald’s has three floors — and plenty of seating. Second floor Seating on the second floor of the McDonald’s Times Square flagship location. Source: McDonald’s On the second floor, self-order kiosks are also available to order any forgotten items. Third floor Seating on third floor of the McDonald’s Times Square flagship. Source: McDonald’s The interior’s modern, simple look is meant to contrast with the flashing billboards and bustle outside in Times Square, according to Max Carmona, McDonald’s senior director of global design and development. Its glass exterior gives customers a great view of that activity. Read article at CNBC May 2019 & Amelie Lucas McDonalds Times Square News Release "Take a Look" May 29, 2019 We’re modernizing the customer experience through the intersection of technology and hospitality. Located at the corner of 45th & Broadway, the new McDonald’s Flagship Times Square restaurant represents a commitment to building a better McDonald’s, showcasing the Experience of the Future for our customers. Designed by Landini Associates and Progressive AE, this new McDonald’s flagship adopts a more composed and at the same time bold approach to restaurant design, creating a calm environment. The three-story glass curtain wall provides customers with spectacular dining room views out into the heart of Times Square. Customers will notice hints of gold and red to celebrate our brand with a modern twist. And we can’t forget about the technology available for customers within the restaurant. Digital technology is reshaping customer interactions through models like table service, mobile order and pay, self-order kiosks and delivery focused on making delicious feel-good moments easy for everyone. And that’s not all. Take a look a few fast facts about our newest flagship restaurant: The 11,199 sq ft building will be one of the busiest McDonald’s in the United States. 3 levels of floor-to-ceiling glass provides spectacular views into the heart of Times Square Our 9,280 sq ft billboard is the 3rd-largest in Times Square 18 digital kiosks, Guest Experience Leaders and table service await guests 173 seats in a variety of arrangements adapt to customer preferences All of this to say that we’re committed to bringing the same level of hospitality, convenience and personalization to all of our customers around the world. We can’t wait for you to experience an Experience of the Future restaurant near you. Related Links Pyramid Computer Kiosk QSR McDonalds Kiosk News Watch Updated: Retail Kiosk Case Studies