Earlier this week, Amazon announced that it has opened virtual reality kiosks in 10 shopping malls to promote its upcoming Prime Day shopping event. Now you can see the Amazon VR experience for yourself. Prepare to be impressed: It’s significantly more elaborate than expected, and shows how a top re…

Source: venturebeat.com

Rather than taking the obvious retail angle and depositing you in a computer-generated facsimile of a brick-and-mortar space, Amazon instead transports the shopper into a city filled with Prime Day products — beginning with the fun of a hot air balloon ride. Viewed through an Oculus Rift with full head tracking, the ride lets the shopper briefly see some of the brands and promotions Amazon is featuring before landing in a serene park.