Amazon VR kiosk announced in 10 shopping malls to promote its upcoming Prime Day shopping event. See the Amazon VR experience for yourself. Prepare to be impressed.
Amazon VR Kiosk notes — We keep looking for VR kiosk interations for customers especially “trial balloons” and not surprising that Amazon has opted for some extra juice to spur Prime Day. Imagine Prime Day taking on same significance as Thanksgiving or Christmas. With over 50% of ecommerce shopping and buying happening on Amazon, its up to the other retailers like Target and Walmart to react.
Excerpt: Rather than taking the obvious retail angle and depositing you in a computer-generated facsimile of a brick-and-mortar space, Amazon VR kiosk instead transports the shopper into a city filled with Prime Day products — beginning with the fun of a hot air balloon ride. Viewed through an Oculus Rift with full head tracking, the ride lets the shopper briefly see some of the brands and promotions Amazon is featuring before landing in a serene park.
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|Craig is a senior staff writer for Kiosk Industry Group Association. He has 25 years of experience in the industry. He contributed to this article.|