This is the Problem with McDonald’s New Self-Service Kiosk – 2015
Kiosks Have a Problem 2015 and Fortune — McDonald’s introduced digital self-service kiosks as part of its “Create Your Taste” platform in hopes of boosting sales and allowing customers to better customize their meals. However, these kiosks only serve in-restaurant customers, who account for just 30% of McDonald’s sales, since most customers use the drive-thru where kiosks… Read More »