The UK’s only conference and exhibition completely dedicated to the self-service industry returns to The Barbican Centre on the 15th-16th October 2014. This will be the show’s fourth year and with all of the U.K’s leading solutions providers exhibiting this year, it is promising to be an exciting event. Source: www.kiosklondon.co.uk Co-located with Digital Signage London, the show… Read More »
ROI for Merchandising Displays Editor Note — originally published in 2018 (thanks to Frank Mayerone of our original charter sponsors) but the math still holds up. Merchandising displays are naturally their own platform but its applicable to digital displays (aka DOOH). Key Definitions Display Cost [DC]: All costs associated with designing, producing, testing, and deploying the in-store merchandising… Read More »
Does ROI Matter? Back in 2007 when Netkey was Netkey (but used to be Lexitech…) Alex Richardson of Selling Machine Partners gave a talk on ROI. Alex has been around as long as anyone and has gotten to have this conversation with hundreds of clients, each one another variation and difference from the other. And in today’s world… Read More »