Drive Thru Ordering – McDonalds Goes For Dynamic Menus in Drive-Thru
Published March 25th Yahoo News [April 1st update — McDonalds makes a second purchase. This time it is mobile software. The burger giant is making a $3.7 million minority investment in the New Zealand-based company Plexure] Excerpt The Golden Arches revealed Monday its biggest acquisition in more than 20 years, acquiring privately held tech platform Dynamic Yield. McDonald’s… Read More »