You’re Going To Use That Self-Checkout Machine Whether You Like It Or Not

By | May 24, 2018

Self-Checkout Machine – You are Going to Use It

We may not realize it, but retailers are conditioning us to be our own cashiers.

Source: www.huffingtonpost.com

After two decades of freeze-ups and unfamiliar items in the bagging area, self-checkout may be in the midst of an expansion. RBR, a research firm focused on banking and retail automation, says that self-checkout terminals recently had a “breakout year,” with global sales increasing by 67 percent in 2016; a surge in U.S. big-box stores purchases was a driving factor. NCR Corporation, the leading manufacturer of self-checkout machines, says it’s had record growth over the past two years.

The way retailers and industry watchers tell it, self-checkout is growing because customers want it to grow. Tech-savvy millennials would rather deal with a machine than make small talk, and even old-school shoppers might like to avoid a long cashier line if they’ve only got a couple items.

Author: Staff Writer

Craig Keefner -- With over 40 years in the industry and technology, Craig is widely considered to be an expert in the field. Major early career kiosk projects include Verizon Bill Pay kiosk and hundreds of others. Craig helped start kioskmarketplace and formed the KMA. Note the point of view here is not necessarily the stance of the Kiosk Association or kma.global