Facial Payment – PopID and SoftBank to Launch PopPay In Japan – Wendy’s

PASADENA, Calif. & TOKYO–(BUSINESS WIRE)–PopID, Japan Computer Vision (“JCV”, a subsidiary of SoftBank Corp), and Wendy’s First Kitchen (“WFK”) announced today the launch of PopPay – PopID’s face-recognition-based ordering and payment system – in Tokyo, Japan. As a first step in the launch, Wendy’s First Kitchen locations in Akasaka Mitsuke, Shibuya Center, and Jiyugaoka will begin accepting payments using PopPay, representing the first time a QSR chain in Japan is accepting payments authenticated using a customer’s face.

“We believe that PopPay is a safer, more convenient, and faster way for our customers to order and pay. We will work together with our partner companies to make this payment method the one that our customers prefer”

Tweet this

Using the new system, WFK’s customers will be able to link their face to a credit card or First Kitchen prepaid card and then pay by simply smiling at a camera-equipped tablet connected to a self-ordering kiosk manufactured by PLANET Co. Ltd. (“PLANET”). They will also be able to see their order history to simplify their ordering experiences. In cases where consumers’ hands are full or when they don’t have their wallets with them, they will be able to make payments without the need for cash or a mobile phone.

“We believe that PopPay is a safer, more convenient, and faster way for our customers to order and pay. We will work together with our partner companies to make this payment method the one that our customers prefer,” said a spokesperson from WFK. “In the near future, we would like to upgrade the system so that customers can enjoy even more of the benefits of being a loyal customer with just one look, even if they come to the store empty-handed.”

PLANET and JCV have jointly developed a hospitality solution that uses face recognition technology to simplify transactions in restaurants, solve problems, and strengthen the creation of new points of contact with customers.

Building on their success with WFK, PopID and JCV, (a subsidiary of SoftBank Corp.), will collaborate to pursue additional business opportunities aimed at providing the PopPay platform to other restaurant and retail businesses in Japan.

Andrew Schwabecher, CEO of JCV said, “Hundreds of brands now accept PopPay in the United States, and we have witnessed exponential growth in consumer usage.” He also said, “We have worked closely with the PopID engineering team to customize the platform for the Japanese market, and we expect businesses and consumers in Japan to embrace PopPay as a better way to transact.”

In Asia, face pay has recently exploded as the preferred payment method for consumers, because it is more convenient and secure. “Multinational financial institutions believe that face pay is likely to become a global standard, because it is the most effective way to prevent payment fraud,” said John Miller, CEO of PopID. He also said, “Outside of the US market, we will create open loop platforms for banks, wallets, and other payment companies to enable consumers to link any payment system to their faces to spend against.”

In addition, a presentation for the media regarding this initiative (co-hosted by First Kitchen and JCV) is scheduled for December 1, 2021 (Wednesday).

About PopID

PopID provides a trusted and secure platform that enables businesses to give their customers and employees the option of authenticating their identity using advanced facial recognition.