Privacy & Beacons Coexist on Internet terminal?

By | May 30, 2022

Last Updated on May 30, 2022 by Craig Allen Keefner

The streets of New York City are one step closer to super-fast public Wi-Fi. LinkNYC, a public-private partnership between the city and a consortium of technology companies, has debuted its first two payphone-turned-tech kiosks in Manhattan. These gleaming aluminum “Links,” as they are called, contain Wi-Fi beacons, mobile device chargers and informational tablets that include an app allowing free phone calls to anywhere in the country. The city plans to roll out 500 more of them by July and to have at least 4,550 spread across the five boroughs by 2020.

Source: www.governing.com

That arrangement is leading some to raise questions about privacy. Ad space on the Links is so valuable because of the user information (including IP addresses, GPS location and browsing data) that allows advertisers to deliver highly targeted content to passersby. The back end works similarly to ad-targeting algorithms users encounter while surfing the Web.

Author: Craig Allen Keefner

Craig Allen Keefner is an industry analyst, content strategist, and longtime authority on self-service kiosks, digital signage, unattended payment systems, and interactive technology. He manages content and industry strategy for Kiosk Industry and The Industry Group, with a focus on kiosk software, hardware-software integration, accessibility, payment compliance, healthcare kiosks, restaurant self-service, and emerging AI automation. Craig has covered the self-service and kiosk industry since the 1990s, tracking how public-facing terminals move from concept to field deployment. His work combines industry research, vendor analysis, operator conversations, standards tracking, trade show coverage, and practical experience with the real-world constraints of kiosk deployments. https://www.linkedin.com/in/kiosk