Introducing Microcom’s 8″ Thermal Wide Kiosk Printer
Key Market Insights
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Standard Width Dominance: The 80mm width is the most widely used thermal paper size in kiosks, accounting for about 46% of the thermal paper market in 2024, especially in retail and hospitality. The 57mm width is also common, particularly for mobile and compact printers1.
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Wide Format Usage: Wide thermal printers (112mm and above) are primarily found in specialized kiosks (e.g., hospitals, ticketing, document printing). These represent a much smaller share of the overall kiosk printer market compared to standard widths23.
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Market Share Estimate: Industry sources and product listings indicate that the vast majority of kiosks with printers use 58mm or 80mm widths, with wide-format (112mm and above) being a niche segment143. While exact global statistics are not published, it is reasonable to estimate that less than 10% of kiosks with printers use wide thermal printers, and the actual figure is likely closer to 5% or less214.
- Profit Share Estimate — A 58mm nippon might be $100 and yield $8 in profit margin. If I sell a wide printer with an ethernet connection? That will cost me $1500 and with 40% material margin markup things are looking up!. Custom SPA 216 might be a $1500 selling price and their cost though will be closer to $600.
- Wide printers are extremely profitable to sell bottom line. For every 8″ I would need to sell 400 of 58s.
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