Tag Archives: self ordering kiosk

Self-Ordering Kiosks

Self-ordering kiosks are everywhere!  Nearly every day in the news there is a new story of kiosks being deployed in a wide variety of applications intended to create greater efficiency in a variety of industries, including retail, food service, casino gaming, government agencies, school campuses, and more.

With so many success stories, many businesses see digital kiosks as a “magic bullet” that is going to increase revenue while cutting costs.  While this is often the case, it is still important to look at a kiosk deployment as a strategic project that involves planning, execution, and follow-up to ensure that the kiosks are maximizing their potential and generating the most revenue in the most efficient deployment.

Location and Convenience Are Key!

Frank Olea, owner of Olea Kiosks, often compares interactive kiosk deployment to selecting a real estate location for a commercial business.  Location and convenience are critical to a successful kiosk project, and as Olea says, kiosks are like retail stores, and “just because it exists, doesn’t mean people will go there.”  The primary purpose of self-service kiosks is convenience, but if the kiosk isn’t placed in a convenient location, the kiosk inherently is no longer convenient.

As Olea says, “people naturally choose the path of least resistance,” so when confronted with any difficulty, such as an inconvenient location, customers will choose an easier option.  For example if your favorite restaurant has a shortage of parking spaces and requires 20 minutes to look for parking, you are probably going to leave and find a more convenient option, no matter how much you may love the food.  After a few instances of parking lot frustration, you probably will stop even considering that restaurant as an option.