Wal-Mart seeks customer service feedback with kiosk in Bentonville store

By | February 17, 2015

There are numerous ways retail giant Wal-Mart assesses customer service feedback from its 5,000 U.S. stores. But there is evidence that a kiosk positioned directly in the front of the store could be a new way Wal-Mart solicits direct customer service feedback from its 140 million weekly shoppers.

Source: www.thecitywire.com

Seeking Alpha analyst Brian Gilmartin writes that one of the bigger issues over the last two years has been traffic erosion. The last time Wal-Mart U.S. posted positive quarterly traffic was in the fourth quarter of 2012. Following are traffic stats from Wal-Mart U.S. stores

WALMART STORE TRAFFIC
Oct. 2014: down 0.7%
July 2014: down 1.1%
April 2014: down 1.4%
Jan. 2014: down 1.7%
Oct. 2013: down 0.4%
July 2013: down 0.5%
April 2013: down 1.8%
Jan. 2013: down 0.1%


All eyes will be on Wal-Mart’s customer traffic report later this week (Feb. 19) as the retailer reports its fiscal fourth quarter results for 2015. Gilmartin said Wal-Mart is having to use price to offset low traffic, which is challenging the retailer’s “Every Day Low Price” mantra
Author: Staff Writer

Craig Keefner is the editor and author for Kiosk Association and kiosk industry. With over 30 years in the industry and experience in large and small kiosk solutions, Craig is widely considered to be an expert in the field. Major kiosk projects for him include Verizon Bill Pay kiosk and hundreds of others.