Wal-Mart seeks customer service feedback with kiosk in Bentonville store

There are numerous ways retail giant Wal-Mart assesses customer service feedback from its 5,000 U.S. stores. But there is evidence that a kiosk positioned directly in the front of the store could be a new way Wal-Mart solicits direct customer service feedback from its 140 million weekly shoppers.

Source: www.thecitywire.com

Seeking Alpha analyst Brian Gilmartin writes that one of the bigger issues over the last two years has been traffic erosion. The last time Wal-Mart U.S. posted positive quarterly traffic was in the fourth quarter of 2012. Following are traffic stats from Wal-Mart U.S. stores

WALMART STORE TRAFFIC
Oct. 2014: down 0.7%
July 2014: down 1.1%
April 2014: down 1.4%
Jan. 2014: down 1.7%
Oct. 2013: down 0.4%
July 2013: down 0.5%
April 2013: down 1.8%
Jan. 2013: down 0.1%


All eyes will be on Wal-Mart’s customer traffic report later this week (Feb. 19) as the retailer reports its fiscal fourth quarter results for 2015. Gilmartin said Wal-Mart is having to use price to offset low traffic, which is challenging the retailer’s “Every Day Low Price” mantra



For more information contact Kiosk Industry