Wal-Mart Kills Smartphone Scan & Go

By | August 12, 2014

NEW YORK — Wal-Mart thought shoppers would jump at the opportunity to use a smartphone app to scan items they want to buy as they walk through store aisles. In theory, they could speed through self-checkout. But customers had trouble using the “Scan & Go” app during tests in 200 stores, so…

Source: abcnews.go.com


Test & Learn process kills the Scan&Go mobile.  Why they started with iPhone given their demographic and make it easier and cheaper is what I wonder. And they learned customers like to track spending (Plan B success).  Other initiatives include same day home delivery. Markets differ though and in Denver the pickup option is much more popular than the delivery (which pins the customer to a location).

Author: Staff Writer

Craig Keefner -- With over 40 years in the industry and technology, Craig is widely considered to be an expert in the field. Major early career kiosk projects include Verizon Bill Pay kiosk and hundreds of others. Craig helped start kioskmarketplace and formed the KMA. Note the point of view here is not necessarily the stance of the Kiosk Association or kma.global