Digital Signage Analytics and AI Analytics
Nice case study by ASUS. The case study details how meldCX®, a leader in vision analytics, partnered with ASUS to deploy its AI-powered Viana™ platform in retail environments using ASUS NUC hardware. The goal was to help retailers deliver personalized, data-driven experiences by leveraging real-time insights from vision analytics, which can optimize customer engagement, staff efficiency, and marketing effectiveness.
Key Points:
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Challenge: Retailers using digital signage lacked visibility into performance metrics, conversion tracking, and audience segmentation, making it difficult to measure and optimize ROI.
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Solution: meldCX® integrated its Viana™ vision analytics platform with ASUS NUC devices. The ASUS NUC offers high processing power, flexible hardware configurations, and support for multiple operating systems (Chrome, Windows, Ubuntu, Linux), making it suitable for diverse retail environments and rapid global deployment.
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Results: The partnership enabled scalable, edge-based vision analytics, allowing meldCX® to deploy solutions across hundreds of screens in shopping malls. For one customer, the smart advertising solution increased retail media network advertising revenue by more than three times in a single month, with some deployments boosting ROI by up to 3.5x.
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Expansion: The success of this collaboration has supported meldCX®’s global expansion, with deployments now active in North America, APJ, and EMEA regions.
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About Viana™: The platform provides retailers with easy-to-deploy, low-code tools to capture insights such as age, gender, sentiment, and time spent in-store, helping optimize store layouts and marketing strategies. meldCX® has earned industry recognition and partnerships with major tech companies.
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In summary, meldCX®’s use of ASUS NUC hardware for its Viana™ vision analytics platform has enabled retailers to significantly improve advertising ROI and operational efficiency, supporting rapid, scalable deployments worldwide18.
Excerpt
The Results: End Customer Doubled ROI Up To 3.5x
The meldCX®-ASUS partnership has provided the hardware foundation needed for the company to scale and deploy its vision analytics platform in retail environments across the globe.
With the ASUS NUC, meldCX® now has a high-performance solution capable of supporting its full range of applications, from advertising and retail analytics to vehicle and anonymous visitor monitoring. The numerous hardware options, flexible OS support, and compact form factor allow meldCX® to adapt each deployment to the customer’s location-specific needs.
For one retail customer, the company has completed deployments of vision analytics dynamic triggering at over 250 screens across multiple shopping malls.
“For one mall customer, our smart advertising solution has increased revenue through their retail media network advertising by more than 3 times in a month. ASUS support has been critical to achieving these design wins.”
What Does meldCX do?
meldCX provides a suite of AI-driven software products and platforms focused on commercial devices and physical spaces, primarily targeting industries such as retail, hospitality, education, government, healthcare, and finance29. Their main offerings include:
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: An enterprise platform for building, deploying, and managing commercial applications on devices like digital signs, self-service kiosks, and point-of-sale units. It features advanced monitoring, AI-based auto-recovery, uptime tools, and supports over 1,000 out-of-the-box integrations for IoT and kiosk environments. The platform is OS-agnostic and PCI DSS compliant for secure payments135.
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: An AI-powered vision analytics platform that measures how people interact in physical spaces. Viana uses face mapping and detection (without capturing identifiable data) to extract metrics such as audience demographics, dwell time, sentiment, and engagement. It enables businesses to:
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: Smart signage and billboards that adapt content in real time based on the detected audience, enhancing engagement and advertising effectiveness2.
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: A professional, lightweight, all-in-one solution for digital signage, wayfinding, and menu boards, designed for easy deployment and management2.
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Custom Computer Vision Solutions: meldCX also offers tailored computer vision applications, leveraging custom model training for industry-specific needs, providing faster results and lower costs compared to competitors4.
meldCX’s technology is designed to make the secure edge autonomous, enabling rapid deployment, centralized management, and actionable insights from physical environments. Their solutions are built for scalability and flexibility, supporting multiple operating systems and integration with global hardware partners267.
In summary, meldCX delivers AI and vision analytics platforms, digital signage management, and developer tools for building and managing smart, interactive commercial device applications123589.