Retail Automation – Google Analytics Physical Retail

By | July 3, 2015


Online retailers up until very recently have had a significant leg-up data-wise, simply because a customer’s very presence on their page offered up an intensely educational experience for retailers.
What do consumers look at?


“Some stores see sales most closely correlated with engagement rates — the percentage of people in the store show stays longer than 20 minutes. For other stores, the driving sales factor is conversion rate — the number of people who walk by who end up walking into the store. It really is all over the map — and often will change even within the same store.”


Today, over 500 retailers work with Euclid — and Franson reports their size varies from ultra-tiny SMBs to large retailers with hundreds of locations. The world his firm operates in today is very different from the one it launched in a mere five years ago.


Author: Staff Writer

Craig Keefner is the editor and author for Kiosk Association and kiosk industry. With over 30 years in the industry and experience in large and small kiosk solutions, Craig is widely considered to be an expert in the field. Major kiosk projects for him include Verizon Bill Pay kiosk and hundreds of others.