Retail Automation – Meet The Google Analytics For Physical Retail

By | July 3, 2015

Online retailers up until very recently have had a significant leg-up data-wise, simply because a customer’s very presence on their page offered up an intensely educational experience for retailers.
What do consumers look at?

Source: www.pymnts.com

“Some stores see sales most closely correlated with engagement rates — the percentage of people in the store show stays longer than 20 minutes. For other stores, the driving sales factor is conversion rate — the number of people who walk by who end up walking into the store. It really is all over the map — and often will change even within the same store.”

Today, over 500 retailers work with Euclid — and Franson reports their size varies from ultra-tiny SMBs to large retailers with hundreds of locations. The world his firm operates in today is very different from the one it launched in a mere five years ago.

Author: Kiosk Industry

Kiosk manufacturer experience since 1993. Engineer for Verizon Bill Pay kiosks while at KIS in Colorado. Extensive device knowledge for printers, scanners, currency, PCI, ADA, touch screen technology, outdoor, biometrics such as fingerprint and IRIS. Runs and manages the current kiosk association, KMA. Works with U.S. Access Board on ADA and accessibility. PCI SSC participating organization. Member of National Retail Federation (NRF) and National Restaurant Association.