Smart technology consumer products are breaking the interactive retail barrier in creative, educational and experiential ways. Frank Mayer and Associates, Inc. sponsored a white paper, “Interactive retail opens the door to market growth”, delving into this topic and what to watch for in the coming year.
An excerpt from the whitepaper:
While more and more retailers offer experiential retail, VR, wearables and connected products offer unique interaction that, as of yet, is nearly untapped. According to David Anzia, senior vice president of sales, Frank Mayer and Associates Inc., “The potential is endless, and that’s where brick-and-mortar companies can use their imagination to drive traffic. The possibilities are absolutely limitless.”
The white paper can be found here, http://www.olea.com/whitepapers/list/
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