Diebold Kiosk Made in USA for Retail kiosks

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Diebold Kiosks

Few days ago PRnewswire reported Diebold kiosks for Tillster — That initiates the “trampoline media sites” to bounce it into the airwaves. We always track Diebold (and Wincor even longer). The company has manufactured ATMs since late 2019 in the northern portion of the former Hoover Co. headquarters on Orchard Avenue NE. Diebold Nixdorf also builds a few retail products, such as self-ordering kiosks for Tillster, a digital ordering company for quick-service restaurants. The expansion will include self-checkout machines like the DN Series EASY, primarily for the grocery and general merchandise industries.

Introduction

The ATM market continues to survive, and some repeatedly say it is growing (albeit single-digit CAGR and that is being optimistic).

Combined with the company’s supply chain strategy, this in-house manufacturing approach provides quality, responsiveness and full customer focus for domestic Grocery, General Merchandise, Quick Service Restaurant (QSR) and Fuel & Convenience retailers. This enhancement is a result of Diebold Nixdorf’s strategic approach to managing global supply chains and production to achieve greater control and predictability in its manufacturing processes.

Five people stand smiling behind a booth display for Tillster at a convention, with self-service kiosks and informational screens set up on tables in front of them. A Cash Handling sign hangs above.

Tradeshow In Miami in 2024 – Growing kiosk business in USA —

And then there is Walmart. Historically NCRs biggest hardware and service customer for SCO, but for how much longer?

There is a quote from Tillster after that. Tillster is 40,000 locations worldwide (and 15 different POS supported?). 20% of their workforce is in Europe. Burger King is named as one of their customers. They are estimated to have kiosks in 50% of their restaurants and they have 4 different providers we know of. BK just announced “they plan” on remodeling 400 restaurants and how many of those in the US?

Tillster supports over 40,000 restaurant locations both in the United States and internationally, partnering with more than 100 restaurant brands. While this figure includes locations globally, the majority of Tillster’s partnered restaurants are situated in the U.S., as the company collaborates with prominent American quick-service and fast-casual chains such as Burger King, Pizza Hut, Arby’s, and Steak ‘n Shake. [See Steak and Shake kiosk video from our Bitcoin story. Pretty terrible kiosk app.] However, available sources do not provide specific data on the exact number of locations in the U.S. alone. The most accurate public figure is that Tillster supports over 40,000 restaurant locations, with a significant portion of these in the United States. See picture below of wallmount DN kiosks for Popeye’s (another Tillster client as of May 2024).

Generally, Tillster doesn’t provide a any real depth of information, it seems. Whatever they end up with we hope they are more attractive than past models they have made.

A row of self-service Tillster Diebold kiosks in a fast food restaurant, with one screen displaying an ad for Popeyes chicken sandwiches and the phrase “Less waitin’, More eatin’, Order here!”.

Wall-mount self-service Diebold kiosks Popeyes

Mobile Ordering Trojan Horse — From ReformingRetail 2016 — We can look at a simple example within foodservice: restaurant innovation vs grocery innovation. Olo (whom I love) started providing mobile ordering services to restaurants. In their first decade they successfully penetrated 150 restaurant brands and raised $25M. McDonald’s JUST announced its commitment to rolling out online ordering 15 years after online ordering made its debut. Another restaurant ordering service, Tillster, announced a 2.5 year effort to bring mobile ordering to Burger King. In that same 2.5 year period, Instacart, who handles mobile ordering and delivery for grocers, not restaurants, raised $265M and counts names like Costco and WholeFoods as partners.

Sounds like the ATM production lines are being phased out to us and new “US-based” proxy mechanism for avoiding rollercoaster tariffs in now in place. International manufacturing, maybe even in Paderborn, will serve all of those markets. New model for globalization…

What About Pictures?

Two Diebold self-order kiosks with touchscreens and card payment terminals at Burger King display a German ad: “FEUER GEGRILLT SCHMECKT BESSER” with a red “GLEICH HIER BESTELLEN!” button.

Diebold self-order kiosks Burger King

From my AI — There is no publicly available, official photograph of the specific Tillster self-ordering kiosk unit manufactured by Diebold Nixdorf at the North Canton, Ohio facility in the search results provided. The press releases and industry news confirm that Diebold Nixdorf is producing these kiosks for Tillster and reference the modular DN Series® EASY family as a related product line, but they do not include or link to an image of the actual Tillster-branded kiosk unit1 2 35.

A LinkedIn post discussing the announcement also includes a comment asking for a picture of the Tillster unit, but no image is provided in the post or replies4. Gee, I wonder who that was and no I haven’t seen it 🙂

Tillster’s own website describes the features and benefits of their self-ordering kiosks but does not show a photo of the Diebold-manufactured model6.

A man in a suit stands smiling next to a digital sign displaying Beef Tallow Fries and a Crypto ATM at a Steak n Shake booth. The booth features milkshake toppings in dispensers and a black-and-white checkered floor.

Steak and Shake taking bitcoin

In summary, while details about the manufacturing partnership and product capabilities are available, no direct image of the Diebold-manufactured Tillster kiosk is present in the provided sources.

Dave and Busters Kiosks

Dave & Buster’s kiosks are designed and supplied by Diebold Nixdorf. These self-service kiosks allow customers to purchase and reload game cards, place food and beverage orders, and use a variety of payment methods. The current generation of kiosks is based on Diebold Nixdorf’s K-TWO series, which features a 32-inch touchscreen and won a Reddot Award for design in 201917.

Diebold Nixdorf provides both the hardware and software solutions for these kiosks, replacing legacy systems and streamlining the customer experience in over 140 Dave & Buster’s locations across North America3 45. The company acts as the primary partner, offering a single source for kiosk hardware, software, and support services45.

Historically, the original kiosk provider was Frank Mayer, but Diebold Nixdorf now manages the design, supply, and ongoing support for Dave & Buster’s kiosks17.

McDonalds Kiosks

Diebold Nixdorf self-service kiosk displays a Whopper menu

Diebold Nixdorf is involved in supplying self-service kiosk solutions for McDonald’s. Main contact. The kiosks have been featured at McDonald’s events, such as McDonald’s Worldwide 24, and are described as making the ordering process faster and more convenient27. Diebold Nixdorf promotes its self-service kiosk technology as part of digital transformation efforts within the quick service restaurant (QSR) industry, and McDonald’s Sweden, for example, has implemented self-service order kiosks in over 100 restaurants, referencing Diebold Nixdorf’s role as a technology partner1.

However, for the specific hardware manufacturing of McDonald’s kiosks in the U.S., Diebold Nixdorf acts primarily as a solution integrator and reseller. The actual kiosk hardware for McDonald’s cash and coin kiosks in the U.S. is manufactured by Pyramid Computer, with Diebold Nixdorf selling and integrating these units3. Thus, while Diebold Nixdorf is closely associated with McDonald’s kiosk deployments—especially in software, integration, and supply—they are not always the direct manufacturer of the physical kiosks for McDonald’s, particularly in the U.S. market, where Pyramid Computer is the primary hardware suppliers.

And there are SCOs (Self-Checkout)

Diebold Easy SCO A modern Diebold kiosk with a large touchscreen, payment terminal, receipt printer, and two metal trays for holding items stands on a rectangular base against a white background.

EASY eXpress Max

Diebold Nixdorf is the second largest supplier of self-service checkout (SCO) systems globally and has been rapidly expanding its presence in the U.S. supermarket sector. According to the latest RBR Data Services study, Diebold Nixdorf’s shipments of self-checkout units increased by more than 60% in 2023, with significant growth driven by deployments in both Europe and North America1 26.

While Diebold Nixdorf holds a dominant 40% market share in the EMEA region, the company is actively working to expand its footprint in the North American market, including U.S. supermarkets12. The U.S. self-checkout systems market is highly competitive, with NCR Corporation, Diebold Nixdorf, and Toshiba Global Commerce Solutions identified as the main players5. Although exact U.S. supermarket market share figures for Diebold Nixdorf are not published in the available sources, the company is recognized as a key provider and is growing faster than the overall market6.

In summary:

Diebold Nixdorf is a leading provider of self-checkout solutions for U.S. supermarkets, competing closely with NCR and Toshiba.
The company is the global #2 in self-service checkout shipments and is expanding its U.S. presence, but does not currently hold the #1 position in the U.S. supermarket checkout market1 2 56.
Diebold Nixdorf’s market share in the U.S. is substantial and growing, but specific U.S.-only penetration rates are not disclosed in the available data.

Current Market Growth for SCO

The U.S. self-checkout systems market was valued at approximately $1.9 billion in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 12–14% through 20302 56.
Globally, the market is expected to more than double in size from 2025 to 2030, reaching over $11 billion, with North America (and especially the U.S.) leading adoption15.
Self-checkout shipments to the Americas rose by 5% in 2023, and the U.S. remains the world’s largest self-checkout market4.

Drivers of Continued Growth

Retailer Demand: Supermarkets, convenience stores, and other retailers are expanding self-checkout offerings to address labor shortages, lower operational costs, and meet consumer demand for faster, contactless transactions2 57.
Consumer Preferences: A majority of shoppers now prefer self-checkout over traditional cashier lanes, and retailers are responding by installing more terminals and refreshing older hardware6.
Technological Advancements: Innovations such as AI-powered product identification, touchless and mobile payments, and loss prevention features are accelerating adoption and enabling new use cases1 23.

Market Dynamics and Competitive Landscape

The market is highly competitive, with established players like NCR, Diebold Nixdorf, Toshiba, and Fujitsu continuing to invest in R&D and new features15.
While some major retailers (e.g., Walmart, Dollar General, Five Below) have scaled back or adjusted their self-checkout strategies due to concerns like shrinkage or customer experience, most are expanding or upgrading their systems, and the overall market trajectory remains upward4.

What About The ATM Market? Is it Gaining or Declining?

If you listen to press releases, or client portals like ATMmarketplace or ATMIA you come away with the sense of expanding growth due to burgeoning cash use desire. The nice thing about our AI is that while it tends to present the most optimistic judgement first, it has no problem providing the opposing point of view from less “dependent” media outlets with vested interests. I still use cash but just $10 a week to get into the golf Skins game. I lost my “billfold” a year ago.

Our take is more along these line —

Declining Demand and Structural Challenges

Cashless Trend: The U.S. ATM manufacturing industry is facing headwinds due to the ongoing shift toward cashless payments. According to IBISWorld, the share of Americans not using cash in a typical week has risen sharply (41% in 2022, up from 24% in 2015), and younger generations are increasingly reliant on mobile banking apps. This trend is projected to continue, leading to a decline in ATM market size over the next five years7.
Market Size and Growth: While the U.S. ATM manufacturing market is still sizable—estimated at $341.7 million in 2025—growth has been sluggish, with a CAGR of just 0.4% over the past five years. The outlook is for contraction, not expansion, as cash becomes less relevant in the economy7.
Rising Costs and Fees: Consumers face rising fees at independent ATMs (about $4.73 per out-of-network withdrawal), which discourages usage and pushes people toward digital alternatives7.
Independent ATM Deployers (IADs) Under Pressure: The majority of U.S. ATMs are operated by independent deployers, not banks. These IADs are struggling with thinning margins, increased regulatory scrutiny, and a rise in ATM-related crimes. Many banks are also de-risking by cutting ties with IADs, making operations even harder8.
Social and Regulatory Headwinds: There is a “war on cash” sentiment in some circles, and ATMs—especially those run by IADs—are sometimes linked to high-risk activities, leading to additional regulatory and reputational challenges8.
Comments — Craig – several high profile IAD failures recently have caused real pain for FIs. This should help NCR and the larger ATM outsource partners. EMV is largely complete. Keypad upgrades to PCI 5 (PCI 5.0 vs PCI 4.0) and Windows 11 upgrades are causing operators to evaluate and potentially downsize their fleets.

Another Take From RBR Research

RBR research has consistently reported that the number of ATMs in the United States is in gradual decline, reflecting broader shifts in consumer behavior and banking infrastructure:

U.S. ATM Count Declining: RBR’s reports show that the number of ATMs in the U.S. has been decreasing, with a notable drop of 1,000 machines from 2018 to 2019 (431,500 ATMs in 2019)4. The primary reasons cited are bank branch closures, consolidation among non-bank deployers, and the growing adoption of digital and cashless payments24.
Temporary Upticks: There have been brief periods of growth, such as a 3,000 machine increase in 2021, largely driven by independent ATM deployers (IADs) restarting or installing machines post-pandemic. However, this was an exception, and the overall trend remains downward5.
Long-Term Forecast: RBR forecasts that the global ATM base will continue to shrink through at least 2028, with the U.S. following this trend due to ongoing branch closures and increased use of digital payments1 35. By 2027, the worldwide ATM base is expected to fall below 3 million units for the first time since 20135.
Drivers of Decline: In the U.S., the decline is attributed to both the closure of physical bank branches and retailers choosing to remove ATMs rather than upgrade them to newer standards like EMV. The shift toward digital banking and payments is accelerating this reduction2 45.

Summary:
RBR research concludes that the U.S. ATM market is experiencing a slow but steady decline in installed machines, with only occasional short-term increases. The long-term outlook is for continued contraction as digital and cashless payment methods become more prevalent and banks rationalize their ATM fleets for efficiency

More Diebold Kiosk resources

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