Sports Betting Kiosks – Easy Bet
Update Sports Betting Kiosks – New sports betting kiosk models from KT Group and EasyPay [Brochure – betting_terminals_easypay-compressed]
Sports Betting Kiosk Market Overview
The market for sports betting kiosks is experiencing robust growth, driven by the expanding legalization of sports betting, technological advancements, and changing consumer preferences for self-service and digital wagering options. The global market is projected to reach between $2.95 billion and $3.06 billion by 2030–2032, up from an estimated $1.9–$2.13 billion in 2025, with a compound annual growth rate (CAGR) ranging from about 6.7% to 7% over the next several years.
Key Market Drivers
Legalization and Regulatory Reform: The ongoing legalization of sports betting in new regions, particularly across North America and Europe, is a primary growth driver. More states and countries are opening up to regulated sports wagering, creating new opportunities for kiosk deployment in casinos, sports venues, bars, and retail locations.
Consumer Demand for Convenience: Kiosks offer a fast, automated, and user-friendly way for customers to place bets without waiting in line or needing staff assistance. This enhances the customer experience and supports higher betting volumes, especially during major sporting events.
Technological Integration: Modern kiosks are increasingly equipped with advanced features such as touchscreens, integration with mobile platforms, cashless payment systems, and data analytics for personalized betting experiences. These innovations appeal to digital-native and younger demographics.
Growth of eSports and In-Venue Betting: The rise of eSports as a betting category and the strategic placement of kiosks at sports stadiums and clubs are notable trends. eSports betting is expected to account for a significant share of kiosk usage, especially among younger audiences.
Market Segmentation and Regional Insights
By Application: eSports is a rapidly growing segment, estimated to contribute nearly half of the market share in 2025, reflecting the popularity of competitive gaming and live event wagering.
By End User: Sports clubs, stadiums, and casinos are the dominant venues for kiosk installations, capitalizing on high foot traffic and the excitement of live events.
By Region:
North America: The largest market, driven by widespread legalization and heavy investment by casinos and sportsbooks. The U.S. leads in kiosk adoption, with ongoing expansion as more states legalize sports wagering.
Europe: Expected to see the fastest CAGR, supported by favorable regulations and a mature gambling culture.
Asia-Pacific: Emerging as the fastest-growing region, with countries like the Philippines and India showing strong demand due to rising disposable incomes and growing interest in sports betting.
Competitive Landscape
Major players in the market include International Game Technology PLC, KIOSK Information Systems, NOVOMATIC Sports Betting Solutions, Captec Ltd., JCM Global, and Scientific Games Corporation, among others. Many operators prefer white-labeled kiosks, which allow for rapid market entry and flexible branding strategies.
Trends and Opportunities
Integration with Mobile and Cashless Systems: Kiosks that sync with mobile apps and support digital wallets or credit cards are increasingly popular, catering to evolving consumer payment preferences.
Expansion into New Markets: As more jurisdictions legalize sports betting, there is significant potential for kiosk providers to enter untapped markets quickly.
Personalization and Data Analytics: Advanced analytics enable kiosks to offer tailored promotions and betting suggestions, enhancing user engagement and retention.
Challenges
Cybersecurity Concerns: As kiosks handle sensitive financial transactions, robust security measures are essential to maintain customer trust.
Regulatory Complexity: Operators must navigate a patchwork of local laws and compliance requirements, which can slow market entry in some regions.
Outlook
The sports betting kiosk market is set for steady growth through 2030 and beyond, fueled by regulatory liberalization, technological innovation, and rising consumer demand for convenient, in-person betting experiences. As the market matures, kiosks will continue to play a crucial role in bridging the gap between digital wagering and traditional retail environments, especially in high-traffic venues and during major sporting events
Contributing writer: Renato Vieira
A great number of businesses depend on ease of access and ease of use, and when it comes to gambling, that’s becoming more and more non-negotiable as the industry’s scenario is already set towards a booming future as more states across the country are legalizing gambling and sports betting kiosks.
Like KI mentioned in a past article: “According to a May 2017 Oxford Economics report, legalized sports betting is projected to generate $8.4 billion in new tax revenues, create more than 200,000 new jobs and add over $22 billion to the nation’s GDP. With a budding new industry on the horizon, businesses are working tirelessly to capitalize on the new opportunities being presented in the world of sports gambling.
These opportunities are being capitalized in the form of Sports Betting Kiosks. They will increase revenues generated from the newly-improved customer experience – a win-win scenario already used in fast-food chains, for example.
Betting Kiosks are computer terminals that offer direct access to sports betting apps, they accept a variety of forms of payment, including cash, credit cards, voucher or money on player’s account cards, and are designed to be user-friendly. If you’ve dealt with a smart phone or a tablet before, you already know how to operate a Kiosk.
If you think of a bet that you can make at a window, you can make it at the Kiosk. This will empower the gambler to evaluate his options at his own pace and reduce waiting time as they will be able to place the bets whenever they please, not having to stand in lines. This is also more appealing for bettors with little to no experience, thus eliminating some intimidating obstacles that would prevent some people from entering the betting market.
You can opt to make live bets as the Kiosks feed you multiple sports events in real time with live odds or place several bets in one session and move on. Imagine you are betting tennis, during the US Open. You can cash out or change your bet during the course of the games.
Being able to see available balance and possible betting outcomes are features that help streamline the betting process and have better control over the session, which also entices new players.
Also, as time goes by and people get more familiarized with the digital method of betting and what a Kiosk has to offer, it will feel more natural to wager.
There are several companies (Kambi, SB Tech, IGT, etc) that distribute these Sports Betting Kiosks and between these several brands you’ll find that the wagering options available are those in your standard betting sites or apps, but also include many other advantages, such as:
- Users profiles with their balance, live amount wagered and account info
- Prop bets, over/unders, parlays, etc
- Search by Player or Team
- Quick access to preferred sports/events
- Funding Kiosks with membership accounts
- Event streaming selection
- On-screen tutorials to guide bettors
- Associated mobile apps
- Etc.
Kambi, the provider for SugarHouse, Rivers and Parx and two OTB parlors, reported that roughly 75% of bets are made using a Kiosk, and specified that on one location, that number is a staggering 88%.
Sports Betting Kiosks are setting themselves to become a smash hit for casino owners. The required maintenance is low and there are no wages, health insurance or paid vacations to be taken into account when budgeting your operations. Seems the logical to opt for a business strategy that will:
- Improve customer accessibility
- Increase business volume
- Reduce waiting time for customers
- Simplify the betting process
- Provide more options to cash out the winnings
- Offer the same amount of wagering options as the traditional method
- Display sports info updated in real-time
- Users accounts for a more personal experience
- Provide privacy
- Be accessible around the clock
- Offer a small learning curve
- Provide continuity with mobile apps