Many owners and businesses are doubling down on new tech that will incorporate wagers into watching.
For years, most American sports leagues have resisted gambling of any sort, scarred by match-fixing and point-shaving scandals that still stain history books. But in recent years, public attitudes have relaxed, and many of the major stakeholders slowly have shifted their stances. In May, the Supreme Court effectively shut down the federal law that outlawed sports betting in most places outside of Nevada, allowing individual states to decide on their own if they want in on the lucrative sports gambling business. It’s an industry that some believe topped $100 billion as an underground market and some analysts think could grow into a $6 billion to $16 billion industry, depending on how many states get onboard.