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Sports Betting Kiosks A Growing Favorite All Over U.S. — But Not In Vegas

Sports Bettings Kiosks But Not in Vegas

Originally published and written for US Bets. Republished with permission.

Sports Betting Kiosks But Not in Vegas

Rivers Casino in Pittsburgh opened its temporary sportsbook in December 2018 with six self-serve betting kiosks, a feature that had been rarely seen in the large, glitzy Las Vegas casinos patrons might have visited. For customers, there was a sharp learning curve.

“At first, people didn’t even know where to put money in,” Andre Barnabei, the casino’s vice president of gaming, recalled last month, three days after Rivers debuted its larger, permanent sportsbook.

He was speaking a few steps away from a row of 27 Kambi betting kiosks that had just been fully occupied during much of a September football weekend. Six more sports betting kiosks are scattered in other parts of the casino.

The Rivers’ emphasis on the technological alternative to betting windows, with their human, conversational ticket writers, may be out of the norm from what’s traditional in Nevada, but it’s part of a national trend as state after state legalizes sports betting and new sites open.

A dozen kiosks is common, but some have many more

Whether a small casino in Indiana, a mid-sized one in Mississippi, or a large operator in New Jersey, it is common to have anywhere from eight to 20 self-service kiosks in operations that have opened in the past 18 months. Operators say they reduce lines, speed things along, allow bets 24/7, enable in-game wagering, and appeal to younger bettors accustomed to doing everything in life digitally.

Self-serve kiosks, after all, have increasingly insinuated themselves during the 21st century, whether at airports, hotels, fast-food restaurants, convenience stores, health care settings, or elsewhere. They have for years been a part of casino operations relating to player loyalty programs, and the ever-expanding sports betting world is catching on.

Pennsylvania’s casinos may be bigger into the alternative than anyone. Parx Casino in suburban Philadelphia has 18 kiosks in its recently upgraded sportsbook, and Philadelphia’s SugarHouse Casino is expanding its number of kiosks from 12 to 22 in a new sportsbook about to open.

And much smaller Presque Isle Downs and Casino in suburban Erie, Pa., has 50 of them spread around the casino.

“The guests love it,” said Presque Isle’s general manager, Kevin O’Sullivan, estimating about 95% of bets placed at the Churchill Downs Inc.-owned property are by kiosk.

For first-time users, he said, “it only takes one of us to run through the screens for a minute or two, and they take it from there. The kiosks are definitely king … We’ve got them very well spread out, with locations where a person can just pop in quickly and place his bet so as not to tie up the ones in the sportsbook area.”

Nevada just has a different betting culture, historically

The relatively small William Hill sportsbook locations throughout Nevada have commonly made use of kiosks for years, but in the more opulent sportsbooks on the Las Vegas Strip and elsewhere, the self-serve devices are creeping in only a few at a time.

Charles Cohen, IGT PlayDigital vice president of sports betting, says the explanation lies in the longtime habits in the only state where sports wagers have historically been legal.

“The reality is it’s about the culture and style of experience that people associate with Las Vegas sports betting that makes it more of a personal, over-the-counter experience,” Cohen said. “The kind of training and expertise that ticket writers have at the windows there is very high, because they expect to have conversations with customers about the bets they’re placing.

“These guys are experts. There’s a certain social environment to the sportsbook where ticket writers are almost like hosts, and so the experience of walking into a sportsbook in Las Vegas is defined by that personal interaction.”

That’s a point agreed on by Derek Stevens, owner of the Golden Gate and D Las Vegas casinos and a large sports bettor himself. His two properties have added a total of nine betting kiosks in the past year, though they’re still seldom used compared to betting windows.

“Initially, the amount of wagering taking place on the kiosks is very modest,” he said. “It is certainly not anything similar to what I’ve read or seen on the East Coast. I think there’s an element in Las Vegas where customers are more accustomed to the windows, more accustomed to asking for information from ticket writers. From our perspective, it’s a great opportunity to provide great customer service and interact with the customer.”

Stevens is in the process of developing the Circa casino in Las Vegas with a mammoth sportsbook as a focal point, and “I’m certainly going to have kiosks — the only question is how many.”

Big bettors better off at the window

There’s one other key distinction in the Las Vegas sports betting world: the more customary large wagers placed there. Due to regulatory concerns, primarily related to money laundering, operators set limits on how much can be wagered on kiosks – such as a $3,000 maximum win through any kiosk bet at Pittsburgh’s Rivers.

Also, Cohen noted, large bettors can get slowed down instead of speeded up by kiosk use.

“People don’t want to stand there for five minutes feeding in bills to make a bet,” he said.

He said hundreds of IGT betting kiosks are in nine states, and casinos typically want a mix of kiosks and sports betting windows, with the balance varying depending on the nature of the casino.

“When you add kiosks into the environment, your volume of wagers goes up,” he said. “However, you can max it out, getting to the point where you have so many kiosks that most of the time they’re not being used, and it doesn’t have an incremental benefit.

“On a big game day, though, it’s different, when you’ve got a small period of time, a couple of hours, where 80% of the wagering is going to happen. You absolutely need to make sure people can get their bet down quickly.”

IGT is among a number of firms that are increasingly involved in providing the software platforms for sports betting kiosks in a big way, with Kambi, SB Tech, Stadium Technology Group, SG Digital, and others profiting from new business as legalization expands state by state.

In the case of IGT, it customarily contracts with a casino operator that then also partners with a sports odds provider, because IGT does not have a U.S. odds-setting operation. Kambi, meanwhile, provides both odds and kiosks for casinos in Pennsylvania, New Jersey, New York, and elsewhere.

Kiosk adoption parallels rest of the world’s betting

Max Bichsel, U.S. director for Kambi, said the kiosks have for years been a popular mechanism for placing sports bets around the world, depending on the country, and it was just a matter of time and legalization before they became common in the U.S.

Kambi has hundreds of the kiosks placed in different states, and on average they represent 80% of the retail bets handled by those casinos, Bichsel said. The average size of the bet is smaller, though.

“Your high-value player with tens of thousands of dollars is going to the window — if you’re betting hundreds of dollars you’ll go to the kiosks,” he said. “There’s lots more volume on the kiosk but larger average handle over the counter.”

Though Bichsel said kiosks will never eliminate the need for or value of ticket writers, it is also customary for sportsbook counters to close down late at night, once the key televised games end. The casinos never shut their doors to customers, however, including potential sport bettors.

“A kiosk can be 24/7 and someone can still get a bet down,” he said. “There’s a lot of benefits for the customer.”

One of the benefits identified by Rusty Johnson of Fort Collins, Ky., visiting the Rivers Casino before his Cincinnati Bengals took on the Steelers at nearby Heinz Field last Monday, was just how many betting options he could see on the kiosk compared to the odds boards above the betting counters.

In that respect, scrolling through the kiosk menu is not much different from what players experience in states like New Jersey and Pennsylvania with legalized online/app sports betting. So Johnson got a small bet down on Bengals receiver Tyler Boyd’s number of catches, which would have not been a clear wager to him at the window, unless he knew to ask.

“There’s a lot of stuff on there you can look at and take your time, a lot of different options,” Johnson said, though he acknowledged he also had to ask for help from Rivers Casino staff the first time he used the machine.

Barnabei said the casino has up to three “ambassadors” available during busy times to assist customers at the more than two dozen kiosks and speed things along. By providing that service, he said, the sportsbook has actually expanded its number of employees due to kiosks, rather than reducing them.

The Rivers has already expanded its number of kiosks three times since opening, yet it still has nowhere as many as smaller Presque Isle. As to whether it will need to keep increasing — the kiosks each cost “about 8 grand,” according to Barnabei — it will all depend on demand.

“That would be a great problem to have,” said Bill Keena, the casino’s general manager.

Gary Rotstein


Gary is a longtime journalist, having spent three decades covering gambling, state government, and other issues for the Pittsburgh Post-Gazette, in addition to stints as managing editor of the Bedford (Pa.) Gazette and as a reporter for United Press International and the Middletown (Conn.) Press. Contact Gary at gary@usbets.com.

G2E Kiosks – Olea At The Show

G2E Gaming Show 2019 – Casino Kiosks

G2E is the premier Gaming show held every year in Las Vegas.  It is a longstanding tradition for kiosk companies to be at this show. This year the G2E will be highlighting casino gaming, hospitality, player loyalty kiosks, check-in, food self order, digital signage and sports betting kiosks. Here is a preview of G2E from Olea Kiosks perspective

Here is G2E preview by GGB

Here is one of the promotional videos that will playing on one of the Olea kiosks.  The new poker mixes in other genres likes sports and more in a fantasy poker game.

Here is the current list of Olea kiosks on the floor at G2E.  Traci and Daniel will be at the show on 10/15 & 10/16.

  • Scientific Games – Booth #1116     Monte Carlo
  • SCA Gaming – Booth #1216      Milan Portrait kiosks
  • Agilysys – Booth #3800       Austin kiosks
  • JCM – Booth #4039       Franklin
  • Poker Rodeo – Booth #3418       Milan Landscape
  • Glory – not confirmed
  • Cummins Allison – not confirmed

New Product Release At G2E

Olea Kiosks Introduces The Franklin Bill Payment Kiosk

LOS ANGELES, Calif., October 10, 2019 — Olea Kiosks of Los Angeles welcomes the Franklin Bill Payment kiosk as the newest addition to its self-service line-up.  This secure and versatile kiosk is built to accept payments of any kind, anywhere.

The Franklin Bill Payment kiosk has the ability to accept and dispense dollar bills, dispense coins, check acceptance and take credit card payments.  Because it’s a modular solution, it can be customized in a number of pre-designed configurations which make it easy to deploy in situations with first to market opportunities or where time is of the essence.

This kiosk was introduced for those industries that have a high number of cash-paying customers.  “In the past, cash-handling kiosks were very costly to deploy, but with this solution, we’ve implemented some standardizations, which makes complete self-service operation attainable,” explained Frank Olea, CEO of Olea Kiosks. “The unit can be equipped with several different models of bill acceptors and dispensers to accommodate all manufacturers. In addition, we work with a suite of turnkey application providers including M3t Financial Services, Nanonation, Self-Service Networks and Dynatouch that can be integrated into the kiosk,” added Olea.

The Franklin is perfect for any cash-paying application including simple bill pay, bill breaking, ATM services, and check cashing.  With its loyalty features like club enrollment with card printing, point redemption, promotional games, TITO ticket printing for promotion vouchers, and bar code/QR code scanning for text/email promotions, it’s an ideal candidate for casinos as they can deploy the same look and feel across a variety of guest services. (if we can get the Casino page updated we can link it here)

The Franklin will be on display at the JCM Global booth 4039, at Global Gaming Expo (G2E) in Las Vegas, October 15 to 17.  Olea Kiosks can also be seen at work in a number of other booths demonstrating a range of applications including player loyalty, player games and tournaments, sports betting applications and food ordering. You can find more information here:

https://www.olea.com/events/

About Olea Kiosks:

Olea Kiosks Inc., is a Los Angeles-based self-service kiosk manufacturer in business since 1975.  Its technologically advanced, in-house manufacturing and services have made it an industry leader.

For more information, visit https://www.olea.com/.

Interested in Meeting With Olea – Send us a note

About Global Gaming Expo
Global Gaming Expo (G2E), the largest gathering of global, commercial and tribal gaming professionals in North America, showcases the latest developments in gaming technology and features new educational content that is fast-paced and actionable. Attendees will experience firsthand the new products and innovative technologies showcased on the expo floor. G2E has everything you need for your casino floor and across your entire operation—from traditional casino fare to non-gaming amenities and digital products—G2E is where business growth is accelerated.

About AGA
The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.

Sports Betting Kiosks – The easiest way to bet

Contributing writer: Renato Vieira

A great number of businesses depend on ease of access and ease of use, and when it comes to gambling, that’s becoming more and more non-negotiable as the industry’s scenario is already set towards a booming future as more states across the country are legalizing gambling.

Like KI mentioned in a past article: “According to a May 2017 Oxford Economics report, legalized sports betting is projected to generate $8.4 billion in new tax revenues, create more than 200,000 new jobs and add over $22 billion to the nation’s GDP. With a budding new industry on the horizon, businesses are working tirelessly to capitalize on the new opportunities being presented in the world of sports gambling.

These opportunities are being capitalized in the form of Sports Betting Kiosks. They will increase revenues generated from the newly-improved customer experience – a win-win scenario already used in fast-food chains, for example.

Betting Kiosks are computer terminals that offer direct access to sports betting apps, they accept a variety of forms of payment, including cash, credit cards, voucher or money on player’s account cards, and are designed to be user-friendly. If you’ve dealt with a smart phone or a tablet before, you already know how to operate a Kiosk.

If you think of a bet that you can make at a window, you can make it at the Kiosk. This will empower the gambler to evaluate his options at his own pace and reduce waiting time as they will be able to place the bets whenever they please, not having to stand in lines. This is also more appealing for bettors with little to no experience, thus eliminating some intimidating obstacles that would prevent some people from entering the betting market.

You can opt to make live bets as the Kiosks feed you multiple sports events in real time with live odds or place several bets in one session and move on. Imagine you are betting tennis, during the US Open. You can cash out or change your bet during the course of the games.

Being able to see available balance and possible betting outcomes are features that help streamline the betting process and have better control over the session, which also entices new players.

Also, as time goes by and people get more familiarized with the digital method of betting and what a Kiosk has to offer, it will feel more natural to wager.

There are several companies (Kambi, SB Tech, IGT, etc) that distribute these Sports Betting Kiosks and between these several brands you’ll find that the wagering options available are those in your standard betting sites or apps, but also include many other advantages, such as:

  • Users profiles with their balance, live amount wagered and account info
  • Prop bets, over/unders, parlays, etc
  • Search by Player or Team
  • Quick access to preferred sports/events
  • Funding Kiosks with membership accounts
  • Event streaming selection
  • On-screen tutorials to guide bettors
  • Associated mobile apps
  • Etc.

Kambi, the provider for SugarHouse, Rivers and Parx and two OTB parlors, reported that roughly 75% of bets are made using a Kiosk, and specified that on one location, that number is a staggering 88%.

Sports Betting Kiosks are setting themselves to become a smash hit for casino owners. The required maintenance is low and there are no wages, health insurance or paid vacations to be taken into account when budgeting your operations. Seems the logical to opt for a business strategy that will:

  • Improve customer accessibility
  • Increase business volume
  • Reduce waiting time for customers
  • Simplify the betting process
  • Provide more options to cash out the winnings
  • Offer the same amount of wagering options as the traditional method
  • Display sports info updated in real-time
  • Users accounts for a more personal experience
  • Provide privacy
  • Be accessible around the clock
  • Offer a small learning curve
  • Provide continuity with mobile apps

Related Links

https://kioskindustry.org/sports-betting-kiosks-future-sports-betting/

https://kioskindustry.org/gli-33-standards-for-event-wagering-systems-v1-1-technical-standard-release/?highlight=%22sports%20betting%20kiosk%22

https://kioskindustry.org/gaming-kiosk-and-player-loyalty-kiosk-how-kiosks-are-revolutionizing-gaming/?highlight=%22sports%20betting%20kiosk%22

GLI-33 Standards for Event Wagering Systems V1.1 Technical Standard Release

GLI Standards for Betting Kiosks

May 14, 2019 – Gaming Laboratories International, LLC (GLI),  is pleased to announce the release of the final published version of the “GLI-33 Standards for Event Wagering Systems V1.1”, for use by the sports wagering industry, coinciding with the one-year anniversary of the fall of PASPA (Professional and Amateur Sports Protection Act).
GLI-33 V1.1 reflects a revision to the core event wagering standard to provide better clarity between technical requirements which would be evaluated in the lab and operational controls and procedures, which would be evaluated on-site post system install. Additionally, this revision enhances sections pertaining to operational controls and procedures, including periodic security testing to help regulators and operators create more efficient and alternative processes for monitoring sports wagering operations. In general, the changes are largely designed to improve the clarity and consistency of requirements.
A PDF copy of the final published version of GLI-33 V1.1 is linked below for your reference and is also accessible by visiting the GLI website at www.gaminglabs.comand clicking on the ‘GLI Standards’ tab.
Additionally, an Executive Summary of the changes against the prior GLI-33 V1.0 is linked below for reference.
Multiple tribal and state regulators have already adopted and/or accepted certification to GLI-33 standards including Mississippi, West Virginia, Rhode Island, Washington DC, and the Cherokee Tribal Gaming Commission of North Carolina. 
Translated versions of the GLI-33 V1.1 standard will be made available in the near future.  These translated documents will be posted to the GLI public internet site for global consumption.
Each standard in the GLI Standard Series is a culmination of industry best-practices and is continually updated based on industry feedback.  The GLI Standards are true “industry standards” in that they are created using a collaborative approach which involves thousands of gaming industry stakeholders. 
These standards are intended to assist regulators by creating baseline technical guidelines which they can adopt and/or utilize in the manner they see fit.  In addition to assisting regulators, the standards are of tremendous value to suppliers who use the standards as a guide in their design and development process, saving both time and expense.  GLI-33 and the rest of the GLI Standards Series are available for free download on the ‘GLI Standards’ tab found at www.gaminglabs.com.
Kind Regards,
The GLI Team

With sports gambling legal, some are betting on a new kind of fan experience

Sports Betting Kiosk in the Near Futuresports betting kiosk

Many owners and businesses are doubling down on new tech that will incorporate wagers into watching.

Source: www.washingtonpost.com

For years, most American sports leagues have resisted gambling of any sort, scarred by match-fixing and point-shaving scandals that still stain history books. But in recent years, public attitudes have relaxed, and many of the major stakeholders slowly have shifted their stances. In May, the Supreme Court effectively shut down the federal law that outlawed sports betting in most places outside of Nevada, allowing individual states to decide on their own if they want in on the lucrative sports gambling business. It’s an industry that some believe topped $100 billion as an underground market and some analysts think could grow into a $6 billion to $16 billion industry, depending on how many states get onboard.