True Religion Goes Omnichannel

By | November 1, 2014

John Hazen thinks a lot of shoppers are put off by various retailers’ experiments with omnichannel—in particular, the kiosks used in omnichannel-focused stores. These kiosks typically find uses ranging from viewing a brand’s full collection to completing a sale. Retailers such as Staples use kiosks.

Source: www.apparelnews.net

These people take a different tack and engineer the kiosk so that the salespeople use it to close the sale (and get the commission and support the kiosk)

Author: Staff Writer

Craig Keefner -- With over 40 years in the industry and technology, Craig is widely considered to be an expert in the field. Major early career kiosk projects include Verizon Bill Pay kiosk and hundreds of others. Craig helped start kioskmarketplace and formed the KMA. Note the point of view here is not necessarily the stance of the Kiosk Association or kma.global