mcdonalds kiosk self-order

McDonalds Kiosk

Kiosk Machine McDonalds

McDonalds kiosk 2005

McDonalds kiosk 2005

McDonald’s kiosk is the platform and company which influences and drives the self-service self-order QSR kiosk market. In the U.S. they have done many pilots over the years. In Europe, they have moved ahead with self-service. Now it’s big here in States.    Coupling kiosks with in-lane line-busting order, drive-thru optimization, curbside pickup and lockers seems to be the multi-pronged approach.  AI has entered the realm of McDonalds Kiosks with 10 stores now testing. Questionable locations in Illinois where stricter privacy biometric laws are in force.

Mcdonalds kiosks in Times Square

Mcdonalds kiosks in Times Square

From Pyramid and Frieder Hansen — Congrats McDonalds: Today Grand Opening NYC Times Square wonderful McDonalds restaurant and 18 Polytouch 32“ kiosks are ready to take orders. In close neighborhood, at AMC Theatre Times Square there are 16 Polytouch 24“ units, selling cinema tickets since 2 years. Flagship installation at Times Square for reference (CNBC) which features Pyramid

Kiosk Machine McDonalds News Roundup

September 2021

August 2021

July 2021

  • Company Results Scoreboard July 2021 – keywords are “digital”, loyalty and young marketing
    • Yum Brands reports two-year same-store sales growth 4% across all brands —
    • meanwhile Bloomin’s Brands reported 12% gain
    • McDonalds Sales Growth is Up — McDonald’s saw major growth for the second quarter ended June 30, with global same-store sales up 40.5% and U.S. same-store sales up 25.5%, driven by the success of their new chicken sandwich and popular digital marketing initiative with K-pop band BTS, according to the company’s earnings call on Wednesday.  Yahoo Finance wrap.  – Loyalty Initiative — McDonald’s currently has 22 million loyalty members in the U.S. . Will launch rewards program in the UK and Germany.It’s the brand’s latest push when it comes to upping the digital experience that also includes restaurant kiosks, digital menu boards at drive-throughs, McDelivery, and the mobile app.Taco Bell (YUM), Popeyes (QSR), Chipotle (CMG) and others have also launched new loyalty programs (or expanded on pre-existing ones) to retain customers gained throughout the pandemic.  The maxim that says #1 keep your loyal customers, and #2 convert your competitor’s (aka steal) customers still holds true.
  • McDonald’s quietly solved a serious problem and claimed it was nothing — Concedes error in calculating fees for technology upgrades for operators
  • General Manager of McDonalds Singapore Talks About his job — “What they want is good food, food they can trust, which offers value for money as well as a great experience in a hospitable, safe environment,” Benjamin asserts.
  • First ever nationwide loyalty program to launch by McDonald’s — CNBC
  • Market Outlook by Zacks for multiple companies — Partnerships with delivery channels like DoorDash, Grubhub, Postmates and Uber Eats, and the rollout of self-service kiosks and loyalty programs continue to drive growth in 2021. The restaurant operators are focusing on driverless delivery systems to augment sales amid the coronavirus crisis.
  • McDonalds McAI seems to be working 85% of the time.
  • We also now maintain a Legal News log with opinion. McDonalds and Wendys are big newsmakers this week.
  • Add Samsung to the Kiosk Supplier Field — Calls it an All-In-One Kiosk for Contactless Ordering

June 2021

May 2021

  • The Truth About Self-Serve Kiosks At Fast Food Restaurants – McDonalds saw 30% increase for example
  • McDonald’s Kiosks and National Federation of the Blind Collaborate. Beginning in California, 100% of company-owned. McDonald’s owns 5% of 14,000 domestic locations and the remainder are franchised. McDonald’s has 39,000+ locations worldwide.
  • McDonald’s Corp. is increasing pay an average of 10% for more than 36,500 workers at its corporate-owned U.S. stores. Erlinger said the company was also urging its franchisee-owned stores to evaluate worker pay. McDonald’s owns about 5% of its nearly 14,000 domestic locations and the remainder are franchised. McDonald’s has more than 39,000 locations worldwide. Earlier this week, Newport Beach, Calif.-based Chipotle Mexican Grill Inc. said it would be raising its hourly wages to an average of $15 an hour by the end of June
  • McDonald’s will soon be serving its customers a friendly reminder to get their COVID-19 vaccine. The fast-food chain has partnered with the Biden administration on its “We Can Do This” campaign to help share vaccine information with its customers across the country and the restaurant plans to spread the word in multiple ways over the coming months. Beginning in July, McCafe cups and McDelivery seals will lead customers to
  • See the latest Wendy’s design portfolio gallery

April 2021

  • McDonald’s Ice Cream Machine Hack — Kytch Serves Up Hidden Menu for Taylor McFlurry machine
  • Panera Drops In-House Delivery Options and Goes to 3rd party. Seems to be a trend.
  • Robotic Delivery by Chick-fil-A in California Being Tested — The quick-service chain has partnered with semi-autonomous robot company Kiwibot for robotic deliveries in Santa Monica
  • New article on “Fully Digital” Times Square Taco Bell  – QSRMagazine — Also they have a nice 3D tour —  Link to 3D
  • By this summer, only 150 McDonald’s will remain inside Walmart stores — down from a peak of 1,000 locations at the height of the two chains’ 30-year partnership. The paper also reported that Subway franchisees are closing locations inside Walmart stores. The news comes as Walmart is trialing new operating models for in-store restaurants. It’s putting ghost kitchens inside select locations that offer pickup and delivery service from popular chains like Saladworks.
  • Related to Walmart and McDonalds and result of pandemic — H-E-B is partnering with Texas A&M University to provide grocery delivery to people who live on its main and West campuses in College Station, Texas. Even as mass vaccinations promise to boost store and restaurant traffic, newly established online buying habits mean retailers are prioritizing omnichannel meal service. Kroger is testing ghost kitchen locations in Indiana and Ohio, while Texas-based H-E-B recently opened a food hall that offers takeout and delivery options.

March 2021

February 2021

  • Smarter Fast Food Drive Thrus at McDonalds [CNN] — At a McDonald’s drive-thru in a Chicago suburb, customers may notice something different about the voice that takes their orders for Big Macs and fries. “Welcome to McDonald’s, what can I get for you?” it asks in a welcoming, unmistakably feminine tone. While the voice sounds helpful, it’s also stilted and monotonous enough for the average customer to figure out they’re being served by a computer, not a human. It’s a lot like Alexa or Siri, but for a drive-thru: a system driven by artificial intelligence that McDonald’s is testing out to speed up its service.
    • Meanwhile, smaller chains are also trying out AI tools. White Castle, which has drive-thrus at 95% of its 362 restaurants, is one example. The preponderance of drive-thrus has “allowed the business to stabilize” during the pandemic, said Jamie Richardson, the family-owned burger chain’s vice president of marketing and public relations. And in November, the company started testing out its own automated ordering system at the drive-thru of a White Castle in Merrillville, Indiana (the same restaurant that already hosts a burger-grilling robot from Miso Robotics).
  • What McDonald’s Shows About The Minimum Wage — excerpt of Planet Money’s newsletter —
    • No relationship between minimum wage increases and the adoption of touch-screen technology
    • McDonald’s restaurants raise their wages after a city or state raises its minimum wage ($1.00 premium above)
    • when the minimum wage goes up, the price of a Big Mac goes up too (just not very much given generally low wage component)
    • Meanwhile, Walmart raised the minimum wage it pays to $15.  Almost no need for government to do anything at this point.

January 2021

  • Technical Review of Drive Thru Display menuboard failures
  • In McDonald’s news and messy exits — looks like Mcdonald’s is taking this very seriously. “We can now move forward with our case seeking the return of his severance payment and to hold him accountable for his lies and his efforts to destroy evidence” Article on NRN
  • McDonald’s and Past Five Years review on minimum wage [Marketwatch] — Naysayers warned of closures, jobs going away and rush to automation.  What actually happened? None of that and McDonalds actually ended up paying workers more than minimum wage. Here is the research report
  • NRA December in Review — December marked the continuation of a downward slide in restaurant business conditions. After reaching a pandemic-era peak in September, restaurant sales trended sharply lower during the final three months of the year. As of December, eating and drinking place sales stood more than $14 billion (or 22%) below pre-coronavirus levels. In September, this shortfall was less than $10 billion. The bottom also fell out for restaurant employment in December, as plunging sales forced operators to cut 372,000 jobs. As a result, the eating and drinking place sector finished 2020 nearly 2.5 million jobs (or 20%) below its pre-coronavirus level.
  • The best restaurant blogs to follow in 2021 – nice list
  • McDonald’s Franchisee Streamlines Food Safety Compliance – Sales at McBee Enterprises’ 12 McDonald’s restaurants are doing relatively well. No lay offs and McBee is, in fact, continuing to hire people.

December 2020

November 2020

11/9 — McDonald’s announced on Monday a new growth strategy going into 2021 — “Accelerating the Arches” — which includes the introduction of a new crispy chicken sandwich early next year and the rollout of a new loyalty program: MyMcDonald’s.

Described as a “new digital experience growth engine,” the personalized loyalty program and all-in-one platform will offer tailored promotions for members and the ability for customers to place orders “through the channel of their choice.” Key components of the new program will begin rolling out in a test pilot in the Phoenix area over the coming weeks. Link to article on NRN

October 2020

June 2020

McDonald’s permanently closing Times Square Flagship. Link.  McDonald’s confirmed this week that the company has made the “difficult decision” to close the famed corporate store in Times Square, a move that was in the works prior to the coronavirus pandemic.

Feb 2020

Wow Bao announced further expansion plans within the East Coast market. In quarter one 2020, Wow Bao will open three new locations at some of the largest transportation hubs in the region, including Dulles International Airport, Boston Logan International Airport and Raleigh-Durham International Airport.

Nov 2016

US news — McDonald’s sanctions a new self-service solution along with digital signs after testing. The new solution package is being offered to franchisees to purchase with a small subsidy from McDonald’s to assist.

Current kiosk industry participants seem to include Coates and Zivelo.  Printers are Epson (after some  troublesome other brands?)

DOL rules are being delayed in states like California. That is a combination of overtime and minimum pay.

Europe News — Back in March McD announced 8000 or so restaurants would be equipped. Estimates are less than 1500.

  • McDrive McDonald’s Drive Thru High Brights in Germany 2021/03/18
    Original article (in German) Mar2021 McDrive – McDonald’s Using LG High Brightness The almost 1,000 McDonalds restaurants with McDrive in Germany will be equipped with LG High Brightness Displays by the end of the year. Almost all drive-thru locations receive the new wind- and weatherproof, sunlight-compatible digital signage displays. March 17, 2021 by Florian Rotberg In total, more than 4,000 LG ...
  • Order and Pay Fast Food – McDonalds Self-Order and More 2021/02/03
    BigHospitality article Feb 2021 — Self-Service and following lead of QSRs article Excerpts from: Says QSR sector has been quickest but that is not true.  QSRs always toyed with the idea with most of them watching McDonalds experiment while patient check-in and ticketing at Disney went right ahead. Kiosks for self-order in Vita Mojo Pyramid Computer makes the kiosks and ...
  • Reverse Case Study – Outdoor Drive-thru Menuboards at McDonalds Go Isotropic (or Did it?) 2020/10/30
    McDonald’s Drive-Thru Outdoor LCD Failures Worth noting the noting of this isotropic screen failure at McDonalds Drive-Thru in California (Sep2020).  Further investigation points to a Samsung OH55F, which given the specifications, is surprising. Our guess is the vendor supplying these is Coates and we have sent a query to them asking about this. January 31 Update See our ...
  • McDonalds Project Ray _ Landini Associates Creating Cool McD 2020/08/18
    Very nice exposition of McDonalds project by Steve Lister. This was a project to make McDonalds cool again. From LinkedIn post we saw — So what was the idea of the project? – The complete reinvention of the world’s largest Fast Food Chain, including master-planning, architecture and interior design, brand positioning, graphics, packaging, uniforms and global ...
  • McDonalds Video – Arnheim Post-Covid Config Distancing 2020/05/03
    McDonalds Kiosks Self-Service Post-COVID Distancing In Netherlands Erwin Dito Managing Director at McDonald’s Netherlands As a result of great and swift teamwork, we’ve launched our ‘test and learn prototype’ restaurant in Arnhem. It’s an important step closer to operating in the new social distancing society. The team designed safe work & dining solutions for our employees ...
  • Acrelec announces $223 million investment from Glory to expand in-store quick service solutions 2020/02/02
    Excerpt from TechEU 01/31/2020 By Annie Musgrove, January 31st, 2020.  Acrelec, the global leader in customer experience technology for “quick service” restaurants and retailers, has announced plans for a $223 million investment by Glory Global Solutions. The funding is subject to review by Acrelec’s employee representatives and certain competition authorities. Acrelec has developed kiosks, drive-through and self-checkouts for many of ...
  • QSR Self-Order Kiosks — McDonalds Flaw 2019/11/14
    McDonalds Kiosks —  Ordering Kiosks  major flaw Editors Note: We never understood why McDonalds totally avoided cash for its customers.  The demographics would seem to require cash in order to serve customers. This is almost considering some users “disabled” and cannot be serviced at the kiosks and must go to the counter.  Cash2Card systems tied in ...
  • Kiosk Company – Evoke Creative 2019/11/01
    New Sponsor Evoke Creative Kiosks We welcome Evoke as our latest KMA sponsor. Evoke works in all types of complete kiosk solutions as well as OEM standard models for people such as McDonalds. WHO WE ARE Evoke have been at the forefront of interactive digital technology since 2003 and work with some of the world’s biggest brands designing ...
  • Alexa Self-Order Voice Command Voice Response QSR w/ Customer & Employee. Beacon tech 2019/08/09
    Using Alexa Self-Order in QSR Nice demo of Alexa self-order integration by Pyramid Technologies.  Includes employee voice command and response sequences with Alexa combined with beacon technology for locating the customer. More Pyramid Kiosk links PYRAMID COMPUTER KIOSK INGENICO AND PYRAMID ANNOUNCEMENT PYRAMID NRF 2019  
  • Taco Bell Kiosk – Taco Bell president on kiosk: ‘It’s super fun’ 2019/06/24
    Excerpt from Nation’s Restaurant News June 17, 2019 Editor’s Note:  How China tariffs might affect this are in play. Taco Bell Kiosk consumer-facing technology efforts are in full force this year. On the heels of rolling out delivery nationwide in February, Taco Bell has quietly installed kiosks in about 4,000 restaurants. Rob Poetsch, spokesman for the Irvine, Calif.-based chain, ...

Older McDonalds Kiosk News Archived News

Jun 21, 2004 – CHICAGO (Reuters) – McDonald’s has eliminated the middle man standing between the fast-food lover and his burger, with an advanced test of …

Aug 16, 2004 – McDonalds & Music. McDonald’s fast-food chain said global sales climbed 6.4 percent last month, a 15th straight monthly increase, spurred by …

Aug 31, 2004 – McDonald’s to use cashless RFID payment system. Globe and Mail Update. TORONTO, Aug. 18 McDonald’s restaurants has announced an …

Jan 29, 2010 – Wincor official says at their yearly show that McDonaldsEurope is planning on rolling out 2000 order entry terminal kiosks across Europe.

Sep 2, 2003 – KIS and McDonalds. KIS delivering POS kiosks for McDonald’s. McDonald’s takes a closer step to self-serve. Updated: 7/25/2003 9:58 AM

May 16, 2011 – McDonald’s to shake up food ordering system.McDonald’s is to change the way customers order its meals in Europe, partly replacing cashiers …

Oct 23, 2003 – McDonald’s is testing kiosks that allow customers to place orders by touching food and drink icons on a computer screen instead of telling a …
May 26, 2005 – A Chicago writer makes the trip to the local McDonalds and writes up the latest kiosk technology test by McDonalds. This is the US test with …


McDonalds Kiosk – Great Falls Montana Video

Inside Times Square McDonalds flagship – CNBC