McDonald’s rolls out kiosks for customizing orders
From super-size to customize — that’s the path McDonald’s is taking in an effort to reverse 11 straight quarters of declining same-store sales. New Yorkers can be among the first in the US to parti…
Source: nypost.com
Allen and Cort Norman, the franchise’s married owners, say younger customers have been taking to the kiosks — tested in the store since July 30 — as if that’s the way business has always been done.
Over the past 12 months, shares of fast-casual chains like Chipotle Mexican Grill, up 10.1 percent, and Panera Bread, up 35.7 percent, have outperformed McDonald’s, up 5.4 percent.
