McDonald’s rolls out kiosks for customizing orders

By | November 25, 2016

Last Updated on November 25, 2016 by Craig Allen Keefner

From super-size to customize — that’s the path McDonald’s is taking in an effort to reverse 11 straight quarters of declining same-store sales. New Yorkers can be among the first in the US to parti…

Source: nypost.com

Allen and Cort Norman, the franchise’s married owners, say younger customers have been taking to the kiosks — tested in the store since July 30 — as if that’s the way business has always been done.


Over the past 12 months, shares of fast-casual chains like Chipotle Mexican Grill, up 10.1 percent, and Panera Bread, up 35.7 percent, have outperformed McDonald’s, up 5.4 percent.

Author: Craig Allen Keefner

Craig Allen Keefner is an industry analyst, content strategist, and longtime authority on self-service kiosks, digital signage, unattended payment systems, and interactive technology. He manages content and industry strategy for Kiosk Industry and The Industry Group, with a focus on kiosk software, hardware-software integration, accessibility, payment compliance, healthcare kiosks, restaurant self-service, and emerging AI automation. Craig has covered the self-service and kiosk industry since the 1990s, tracking how public-facing terminals move from concept to field deployment. His work combines industry research, vendor analysis, operator conversations, standards tracking, trade show coverage, and practical experience with the real-world constraints of kiosk deployments. https://www.linkedin.com/in/kiosk