Your Value Proposition Is Irrelevant To Me!

By | June 19, 2022

Last Updated on June 19, 2022 by Craig Allen Keefner

You probably get a lot of the same prospecting emails that I get.  Whether it’s someone trolling groups in LinkedIn, or somehow they’ve gotten your email

Source: partnersinexcellenceblog.com

Importance of tailoring message to a specific prospect type is a particular context .  Having said that the math and the levels & segments of that prospect base may not be best served by that singular approach.

Author: Craig Allen Keefner

Craig Allen Keefner is an industry analyst, content strategist, and longtime authority on self-service kiosks, digital signage, unattended payment systems, and interactive technology. He manages content and industry strategy for Kiosk Industry and The Industry Group, with a focus on kiosk software, hardware-software integration, accessibility, payment compliance, healthcare kiosks, restaurant self-service, and emerging AI automation. Craig has covered the self-service and kiosk industry since the 1990s, tracking how public-facing terminals move from concept to field deployment. His work combines industry research, vendor analysis, operator conversations, standards tracking, trade show coverage, and practical experience with the real-world constraints of kiosk deployments. https://www.linkedin.com/in/kiosk