Complexity is a Self-Service Killer | I Want it NOW

By | July 2, 2014

The moment you enter McDonald’s the clock starts ticking. You want to get in and out as quickly as possible. You’re trying to fill a hole in your stomach without filling a hole in your pocket.

Source: iwantitnow.walkme.com

When self-service works then there are less calls to the Help center, more customers complete their tasks, and less mistakes are made. Self-service is wonderful. When it works. When it’s not being killed by complexity

Author: News Editor

Kiosk manufacturer experience since 1993. Engineer for Verizon Bill Pay kiosks while at KIS in Colorado. Extensive device knowledge for printers, scanners, currency, PCI, ADA, touch screen technology, outdoor, biometrics such as fingerprint and IRIS. Runs and manages the current kiosk association, KMA. Works with U.S. Access Board on ADA and accessibility. PCI SSC participating organization. Member of National Retail Federation (NRF) and National Restaurant Association.