Complexity is a Self-Service Killer | I Want it NOW

By | July 2, 2014

The moment you enter McDonald’s the clock starts ticking. You want to get in and out as quickly as possible. You’re trying to fill a hole in your stomach without filling a hole in your pocket.

Source: iwantitnow.walkme.com

When self-service works then there are less calls to the Help center, more customers complete their tasks, and less mistakes are made. Self-service is wonderful. When it works. When it’s not being killed by complexity

Author: Staff Writer

Craig Keefner -- With over 40 years in the industry and technology, Craig is widely considered to be an expert in the field. Major early career kiosk projects include Verizon Bill Pay kiosk and hundreds of others. Craig helped start kioskmarketplace and formed the KMA. Note the point of view here is not necessarily the stance of the Kiosk Association or kma.global