Tag Archives: Self-Service Kiosks

Self-servicekiosks are everywhere! Nearly every day in the news there is a new story of kiosks being deployed in a wide variety of applications intended to create greater efficiency in a variety of industries, including retail, food service, casino gaming, government agencies, school campuses, and more.

With so many success stories, many businesses see digital kiosks as a “magic bullet” that is going to increase revenue while cutting costs. While this is often the case, it is still important to look at a kiosk deployment as a strategic project that involves planning, execution, and follow-up to ensure that the kiosks are maximizing their potential and generating the most revenue in the most efficient deployment.

Location and Convenience Are Key!

Frank Olea, owner of Olea Kiosks, often compares interactive kiosk deployment to selecting a real estate location for a commercial business. Location and convenience are critical to a successful kiosk project, and as Olea says, kiosks are like retail stores, and “just because it exists, doesn’t mean people will go there.” The primary purpose of self-service kiosks is convenience, but if the kiosk isn’t placed in a convenient location, the kiosk inherently is no longer convenient.

As Olea says, “people naturally choose the path of least resistance,” so when confronted with any difficulty, such as an inconvenient location, customers will choose an easier option. For example if your favorite restaurant has a shortage of parking spaces and requires 20 minutes to look for parking, you are probably going to leave and find a more convenient option, no matter how much you may love the food. After a few instances of parking lot frustration, you probably will stop even considering that restaurant as an option.

The self-service kiosk industry grows up

See on Scoop.it – Kiosk & Kiosks The kiosk industry has matured and increasingly is focusing on specific niches rather than a one-size-fits-all approach, industry insiders say.   Craig Allen Keefner‘s insight: Optimism on where the self-service kiosk industry is these days. Commentators include Ron Bowers of Frank Mayer talking about 4200 SoloHealth units and Frank Olea of… Read More »

Complexity is a Self-Service Killer | I Want it NOW

The moment you enter McDonald’s the clock starts ticking. You want to get in and out as quickly as possible. You’re trying to fill a hole in your stomach without filling a hole in your pocket.

Source: iwantitnow.walkme.com

When self-service works then there are less calls to the Help center, more customers complete their tasks, and less mistakes are made. Self-service is wonderful. When it works. When it’s not being killed by complexity

Designing A Customer Service Experience For Millennials

  Crafting a customer experience that works for today’s changing customer base–including millennials–is no easy task. Key decisions  to be made include self-service vs. human-delivered customer service. And, as much as anything else, decisions about how much choice to offer your customers. By and large, offering more choices is something that will be […] Source: www.forbes.com Forbes contributor on… Read More »

Gov’t agencies seek to sequester savings with self-service

Could the sequester cuts lead to self-service gains in public sector deployments? 

Source: www.kioskmarketplace.com

Excerpt: “Governments across the country are feeling the impact of our fiscal crisis,” said Chris Gilder, CEO of Meridian Zero Degrees, a company that provides design, consulting and software for self-service solutions. “Demands for service remain while budgets are shrinking. Self-service solutions help bridge the gap between consumer expectations and economic reality.”

With the U.S. economy more than four years into a financial crisis, kiosk companies already have experienced an increase in government demand for self-service.

And while government need for kiosks may be increasing, such deployments are nothing new, said Terri McClelland, CEO of the San Antonio-based kiosk company DynaTouch. McClelland said her company has been working on government kiosk projects since the late 1980s, but added that “government agencies need self-service kiosks now more than ever.”

ADUSA and Frank Mayer Announce Partnership

ADUSA and Frank Mayer and Associates, Inc. Announce Partnership Combined Self-Service Kiosk Technologies Target QSR & Fast Casual Restaurants Hoffman Estates, Ill. (July, 5 2018) – ADUSA, Inc. today announced that it has established a partnership with Grafton, WI-based manufacturer Frank Mayer and Associates, Inc. The partnership will combine ADUSA’s Qi™ Digital Engagement software with Frank Mayer and Associates, Inc.’s Approach line of… Read More »

Frank Mayer at ICX Summit

Frank Mayer and Associates, Inc. To Demonstrate Approach Self-Service Kiosks at ICX Summit See Frank Mayer and Associates, Inc.’s expanded line of self-ordering kiosks at the 2019 Interactive Customer Experience Summit in Dallas June 4-6. GRAFTON, WI – Find Frank Mayer and Associates, Inc.’s self-service kiosk line Approach at the 2019 Interactive Customer Experience (ICX) Summit at Omni… Read More »

6 Key Ways Self-Serve Kiosks Can Boost Your Sales

While kiosk systems have existed since the early 1990s, their presence in the restaurant industry has increased in recent years as large brands such as Panera, McDonald’s, and Wendy’s experiment with technology. This trend is driven by the significant decrease in the cost of a kiosk system and a growing need to enhance the customer experience through customization and convenience.  

Source: www.qsrmagazine.com

Reduce ordering time: With a larger menu, the traditional ordering process can often lead to delays in total service time. 

Increase order accuracy: While staff may be trained to repeat back to a customer his or her order prior to processing, order errors are still inevitable, especially with more customization options. 

Reduce labor costs: In certain instances, kiosks may provide labor savings if the concept allows changes to the front-of-house structure. 

Alter menu prices in real-time: Promote or discount items to move inventory or leverage favorable food costs to the restaurant’s bottom-line advantage.

Grow checks through effective upselling: Training staff to effectively upsell multiple messages is often challenging.

Trade customers to more profitable items: The ability to sufficiently market high-priced items may be limited given the space on a printed menu.