Digital Signage, IoT, Telus & Esprida

By | May 1, 2015

IoT: Esprida cloud monitors machines and keeps them running


Think about the amount of digital signage you pass in the course of one day. You see it in malls, on sidewalks, and above your head on subway platforms. That’s a lot of hardware, a lot of software and, given the weather conditions some of the signs are exposed to, a lot of things that can go wrong. Which is why one of North America’s major advertising companies relies on TELUS Partner Esprida to help them monitor and maintain their digital signs. I sat down with Rupi Badwal, Esprida’s Corporate Alliance Director, and Asad Jobanputra, their Director of IoT Solutions, and they told me more.

 “Our client builds digital signage enclosures,” explained Rupi. “They have multiple deployments across the U.S., such as the Massachusetts Bay Transportation Authority, San Francisco’s BART transit system and more. They sell their unique enclosures to major outdoor advertising companies, so they have to make sure the signs are working and that they minimize onsite support costs. To do that, they use our Esprida LiveControl™ to gather data from 30+ sensors and make smart decisions”. Esprida LiveControl is a very broad IoT platform for remote service, providing users with a global dashboard, remote diagnostics, remote control, notifications, software updates, and analytics.”

Author: Kiosk Industry

Kiosk manufacturer experience since 1993. Engineer for Verizon Bill Pay kiosks while at KIS in Colorado. Extensive device knowledge for printers, scanners, currency, PCI, ADA, touch screen technology, outdoor, biometrics such as fingerprint and IRIS. Runs and manages the current kiosk association, KMA. Works with U.S. Access Board on ADA and accessibility. PCI SSC participating organization. Member of National Retail Federation (NRF) and National Restaurant Association.