Google Buys Rights to .App Top-Level Domain for $25M

By | March 2, 2015

Google wants it so Google gets it. From PCMag.

Excerpt:

Google prevailed in ICANN’s public auction for the top-level domain, paying just a hair over $25M for the rights to .app. It’s reportedly the highest purchase price yet paid for a top-level domain in an ICANN auction. It was more more than triple the price of the previous record-holder, Dot Tech LLC and its $6.8 million winning bid this past September for the rights to .tech.

“The mission of the proposed gTLD, .app, is to provide a dedicated domain space for application developers. The term ‘app’ is associated with a wide variety of applications, including mobile applications, web- and browser-based applications, cloud-hosted applications and even desktop applications,” reads the top-level domain application from Charleston Road Registry, Google’s registry services company.

Author: Staff Writer

Craig Keefner is the editor and author for most Kiosk Association and kiosk industry. With over 25 years in the kiosk industry and experience in large and small kiosk solutions, Craig is widely considered to be an expert in the field. Major kiosk projects for him include Verizon Bill Pay kiosk and hundreds of others.