Last Updated on January 4, 2024 by Craig Allen Keefner
Amazon Kiosks and Automated Retail
Members convert on Amazon.com 74% of the time, Millward Brown says.
Source: www.retaildive.com
Dive Brief:
- Amazon Prime members convert 74% of the time on Amazon.com, says a new study from Millward Brown Digital, compared to 13% for non-prime members.
- Prime members also showed a preference for Amazon, converting 6% of the time at other warehouse retailers’ e-commerce sites.
- If membership growth for Amazon Prime continues at its current pace, half of all U.S. households could be Amazon Prime members by 2020.
Background
According to a study from Millward Brown Digital, Amazon Prime members have a conversion rate of 74% on Amazon.com, compared to 13% for non-prime members1. This means that Prime members are much more likely to buy something when they visit Amazon than non-prime members. Prime members also showed a preference for Amazon, converting 6% of the time at other warehouse retailers’ e-commerce sites.
The average conversion rate across all of e-commerce is between 1% to 2%. This shows how effective Amazon is at attracting and retaining loyal customers who are willing to spend more on its platform.
If you want to learn more about Amazon conversion rate, you can check out these articles:
