Whitepaper – Determining ROI for Merchandising Displays and Interactive Kiosks
ROI for Merchandising Displays Editor Note — originally published in 2018 (thanks to Frank Mayerone of our original charter sponsors) but the math still holds up. Merchandising displays are naturally their own platform but its applicable to digital displays (aka DOOH). Key Definitions Display Cost [DC]: All costs associated with designing, producing, testing, and deploying the in-store merchandising… Read More »