Panera Spends $42M Mobile Order kiosk

By | December 28, 2025

Last Updated on December 28, 2025 by Craig Allen Keefner

Industry Group Kiosks Digital Signage

What does Panera 2.0 look like?   – St. Louis Business Journal

The rapid pick-up, or mobile ordering, is already in place in 149 locations in Minnesota, St. Louis and Detroit, and Panera is looking to have it completely rolled out nationwide by the end of the year. Enhanced To-Go and Eat-In, or kiosk service, is currently in place in four bakery-cafe locations in Boston, and 10 locations in Charlotte, N.C. This year, Panera will roll it out to six more locations in Charlotte and the Dallas market; the nationwide rollout will take place in 2015 and 2016.

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Author: Craig Allen Keefner

Craig Allen Keefner is an industry analyst, content strategist, and longtime authority on self-service kiosks, digital signage, unattended payment systems, and interactive technology. He manages content and industry strategy for Kiosk Industry and The Industry Group, with a focus on kiosk software, hardware-software integration, accessibility, payment compliance, healthcare kiosks, restaurant self-service, and emerging AI automation. Craig has covered the self-service and kiosk industry since the 1990s, tracking how public-facing terminals move from concept to field deployment. His work combines industry research, vendor analysis, operator conversations, standards tracking, trade show coverage, and practical experience with the real-world constraints of kiosk deployments. https://www.linkedin.com/in/kiosk