Rubi Coffee Kiosk

Feniks Inc. Acquires Rubi Coffee Kiosk Business From Outerwall

deal includes the Rubi brand name, technology and associated intellectual property, along with the completed inventory of Rubi coffee kiosks.

 

Craig Keefner‘s insight:

Feniks founded by Jim Craig, Travis Pierce, and Doug Coppenbarger — all three from Rubi kiosk team at Outerwall. Feniks has $1.5m in funding to re-launch the Rubi Micro-Café concept over the next two months and will work closely with vending operators around the country to deploy Rubi in retail stores, college campuses, hospitals, and workplaces.

 

In addition, Feniks announced the hire of Joel Espelien as VP Corporate Development and General Counsel. Espelien is a well-known member of the Seattle start-up community.

 

“Our work on the Rubi Micro-Café over the past few years has successfully demonstrated the demand for a next generation coffee kiosk that delivers a premium quality product with an elevated user experience,” notes CEO Jim Craig. “With consumers spending over $18B each year on coffee away from home, we are incredibly excited to continue developing the Rubi platform and bringing great coffee to new places where it is currently hard to find.”

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